Whenever someone gets a penalty for something it means that he has done something that’s against the rules. Well, we have seen such situations in competitions most but did you know that google can also penalize your site as well. Now you are thinking how is google going to your site? What are the consequences? Should I be concerned?
And the answer is YES! You should be concerned. Cause if you get penalized by google it means that you are at risk of losing your digital identity. Worst-case scenario, getting blacklisted by google means even you had the chance to be unpenalized by fixing the issue, now it’s completely gone. But here’s the thing why would google penalize you?
Besides this SEO that we all know and love will lose its purpose. This does not only include a stop to your business but also a risk of losing lively hood for those who earn from home online by working as a seo expert to generate a steady income funnel for themselves.
Bad practices
Well, with the updates of google’s algorithm it has improved by leaps and bound. It’s able to filter search results more accurately and quickly. Its scanning has improved as well-meaning it can detect whether a site is spam or trying to get top of the ranking through ways that are against google policies and rules.
Now let’s talk about some of the practices which may cause google to penalize your website.
- Paid links: We all know that google gives great importance to backlinks when giving ranking to sites. Thus people have been buying links to manipulate the ranking. It might look good at first after a while you will have to face the consequences.
- Duplicate content: Another that can even lead to a lawsuit is the duplication of content without consent. It not only clashes with google’s policy but also with the copied source site as well.
- H1 overuse: Google prioritizes the h1 title tag as identification of the page. And some tend to use it multiple times on a single page to get a better ranking for their targeted keywords which may be seen as keyword stuffing.
- Internal broken links: Another bad thing is to have internal links that trigger 404 in your own website. This makes google unable to get the data he wants by crawling your site.
- Invincible text: Some people think that they are so smart that no one will catch them? Well. hate to break it to your google has even seen through those. So if you want to hide your keywords by css you got another thing coming.
- Keyword stuffing: Contents that contain a huge amount of keywords with no care for the visitor’s understanding.
- Website negligence: If you have a website and domain but not maintaining it and it’s down most of the title not only annoys visitors but also google as well.
- Overuse of affiliate links: Having one or two affiliate links is okay but stuffing it all over the place will earn you a red alert from google.
- Slow speed: Site speed is an important factor for both ranking as well as visitor satisfaction.
- Copyright graphics and videos: Some people even use pictures or videos from other sites without even consulting the owner. Doing this not can ban you from google but also lead you to a lawsuit.
- Black hat seo integration: There are lots of seo techniques out there that can help you to increase your page ranking. But not all of them are good they know it. So it’s best to check on your SEO expert so that he/she doesn’t implement such techniques or else you will have to face the consequences.
- Missing meta tag: Although nowadays meta tags may not hold much power in ranking it doesn’t mean they are ignored by google. It helps search engines to identify your site and better understand your site.
