5 Reasons to Keep an Eye on Your Brand Awareness Metrics
Establishing brand awareness is the base of any business. It enables enterprises to establish a connection and trust with consumers.
But, how do you know this for sure? How do you measure a customer’s trust in a brand? With brand awareness metrics.
Brand awareness is making users aware of your existence as a business in the market. However, it is equally essential to measure this with the help of some metrics to know how your business is performing.
For example, you posted a video showcasing your gym on your YouTube channel as a fitness brand a day ago. How do you know the audience’s retention? By analyzing the traffic, you can measure your brand’s awareness.
While website traffic is one of the tools, executing online surveys and responding to your social media presence are some of the ways to measure your brand awareness.
In today’s article, we bring you 5 reasons to keep an eye on your brand awareness metrics. So, without further ado, let’s get started.
What are brand awareness metrics?
It doesn’t matter if you are a new business or a loyal customer base. You need a brand awareness strategy for both. If you already have one, re-strategizing based on analyzing metrics might also be required.
There are two types of brand awareness metrics, quantitative and qualitative. Here is the list of ways by which you can quantitatively measure brand awareness:
- Impressions
- Website Traffic
- Social Media Presence
- Google Alerts
- External Links and Brand Mentions
Here is the list of ways by which you can qualitatively measure brand awareness:
- Surveys
- Corporate Gift Matching Programs
Reasons to look out for your brand awareness metrics
– Increase in sales
The only way to increase your sales is to make sure more, and more users know about your product, service, or business. This is possible through brand awareness campaigns, and the brand awareness metrics give you insights into your viewers’ preferences.
If you post a video, you can know which video content has done better by analyzing the traffic. The more visitors your video gets, the more credible your brand becomes.
It’s mainly for a B2B brand since it’s not just one person but a team of people who need to know about your brand. Therefore, a business will purchase a product from a trusted brand. This will lead to an increase in sales.
Analyzing these brand awareness metrics is directly linked to your brand sales. Therefore, the better you read these metrics and understand users’ responses, the more you will likely generate more sales.
– Expose to a new audience
Link building and brand mentions are some of the most common metrics for brand recognition. This will drive new users to your product leading to an increase in sales.
There are different types of traffic, such as organic, direct, referral, social media, and more. A user may reach your web page via Google, searching for an exact query, another website, or a social media post. How do you expose yourself to a new audience from this much data?
Understanding your audience’s demographics, including age, location, and gender, helps you know which type of users majorly visit your page. Based on this data, you can easily modify the content if needed.
For example, if you are an eCommerce store, you’d want to sell your products to as many countries as possible. Analyzing traffic lets you know which users from which country are more into your products.
– Gain insights on brand perception
Customer’s reaction regarding your content tells you a lot about your brand. For example, if the user responds positively to your blog about upcoming products, they will most likely look forward to your upcoming products.
You can also obtain insight into your consumers’ feelings regarding your brand via regular feedback through surveys or forms. Of course, website traffic lets you know numbers, but keeping a check on the qualitative metrics will give you a clearer insight into your user’s perception of your brand.
– Know what consumer wants
Quantitative and qualitative metrics help you understand if your brand awareness campaign requires some changes.
For example, you posted a video and published a blog about a food product review simultaneously. The number of visitors to both types of content will confirm which format your consumers prefer.
Once it is clear which format is more popular among the audience, you can improvise your strategies dynamically to optimize it further.
Not just that, it will also let you know if users prefer watching short-form content or long-form. With this data, you can include more of what the users like and keep gaining new visitors to your page.
Brand success won’t be a fluke
The transition from brand awareness to brand success requires time, patience, and consistent efforts.
The goal should be to achieve the three most important metrics – interaction, participation, and engagement. They can be achieved through strategic planning & trial and error.
While some experimentation is required, the former option will produce long-term results. You don’t want your brand’s success to be a fluke. Analyzing brand awareness metrics is necessary.
Final Thoughts
That brings us to the end of our 5 reasons to keep an eye on your brand awareness metrics article. Brand awareness is the first step toward creating a marketing funnel.
However, once users know about you, they’d want you to know them better. This is precisely what brand awareness metrics allow you to do. It will help you sustain in the market and help you flourish.
Use the metrics mentioned above to improve your brand value. Make sure to check up on them, analyze them regularly, and improvise will aid you in attracting more users to your business.
