Digital Marketing

Google Ads – How to Get Refund

What is the Process to Get Refund From Google Ads

Why Google Ads Account Gets Suspend

Google ads is a very good platform to advertise our products and services. It’s a quite cheap and effective tool in the advertising industry. Designing the right campaign in PPC is quietly tricky. The wrong crafting campaign may exhaust your whole budget within 5 minutes but we utilize it in a proper manner it’s a very result-oriented tool. But sometimes while advertising we violet the google AdWords policies by which our google ads account gets suspended. Google has its privacy policy or you can say rules and regulations to smoothing the advertising process. If we follow the policy we can avoid suspension.

Why do businesses need Pay Per Click Services?

SEO is a long process. It takes a long time and continuous efforts to rank a website organically. But if you want to take immediate results the best answer is PPC (Pay Per Click). The PPC model gives you the desired result by publishing your advertisement on search engines. You just need to pay a small amount to the publisher like Google search engine. Although you will not earn website traffic Organically like SEO, every time someone will click on your ad will visit your website and also have the probability to buy your products. By this, your website will get conversion and traffic as well.

Type of Google Ads Services

Google ads or Google AdWords is also known as a pay-per-click service. As per the name suggest googling charge as per clicked by the user. Google offers many services through google ads services like Search, Display, Video, E-commerce, App Promotion, etc. but the search is used majorly by the advertiser so if we are talking about the ratio it’s almost 50% in comparison to its other services.

As the name suggests in search ads advertiser promotes its product through text format when users searches on google. It displays on google as well as google search partner as well. Display ads as per name suggest its display through display format like banners, vertical banners and in jpeg and gif format. The main difference between search and display is it search ad display on SERP page while display ads display inside the website, play store, YouTube channel, etc. like other services we can promote our app on google play store and promote our product on an e-commerce website using google ads.

Google Ads refund process

Whenever any google account gets suspend due to any violation the first thing that comes to mind that how will get our money back from google which has been stuck now? But worry there is a very good and easy solution by which we can get our money back from google. Google has the policy if any account got suspended refund the amount to the same payment method from where google got the money. So always first thing keeps in mind that whatever payment method has been added in google ads account for payment, the amount will refund in the same way. Now come to the process for a refund.

Step 1 – Log in to google ads account from which refund need to be initiate.

Step 2 – Go to the Tools & Settings tab at the top of the bar.

3 – Press the setup tab click on preferences.

4 – In preferences, there will be account status active.

Step 5 – Inactive drop-down click on cancel account.

That’s it the account will be canceled and a notification would appear and also would get a confirmation mail from google about the cancellation and tentative date to be credit your refund in the same payment method. In generally its take 7 to 10 days to get a credit amount from google ads but in some cases, it took more time so if the amount does not receive after even 10 days need not be worry wait for more days and surely the amount will be credit back into the same account.

Wrap up

Google AdWords has a policy to refund back the amount. So that they can build a healthier relationship with its customers. So, whenever your account gets suspend don’t panic just follow the above steps. You will definitely get a refund from Google.



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