Why Should You Live Stream Fitness Classes in 2021?
Fitness Streaming Platform
Since the outbreak of Covid-19, a lot of industries have gone online. The fitness industry is booming as people are taking their health seriously. Building a strong immune system has become a priority rather than an option. As a result, the online fitness industry has churned a revenue of $10.71 billion dollars in 2021. The fitness industry has seen a spike online this year when compared to the previous years. Health experts and fitness trainers leveraged the power of streaming service providers to reach an audience globally. In 2021, 75% of active adults on the internet used live streaming fitness classes, and 70% used on-demand videos.
Reasons to Start a Live Streaming Fitness Business
As long as the world battles Covid, social distancing will be the norm. Physical centers for fitness and training would run in minimal capacity and there is always a threat of catching the virus from the environment. In this scenario, here are three important reasons to start a fitness live streaming platform.
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Digitization
As trainers have adapted to conducting training on the internet, fitness streaming platforms are active throughout the world. People will pay for professional fitness classes conducted by trainers online rather than sift through countless free videos online. Personalized training is what brings results and that is made possible by online fitness classes.
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Bring together a global community
Your reach as the best fitness streaming platforms will be global and not local. You can target a specific segment of the audience that can be spread throughout the world and not be limited by geographies. This forms global communities.
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Generate passive income
Pre-recorded workouts are also streamed in online fitness studios. When there is a routine that the user has to follow or when types of equipment are used during the training session, pre-recorded videos can be used. Since this does not require the active involvement of a trainer, it generates passive income.
Difference Between Live Streaming and Pre-recorded Workouts
Live streaming fitness classes are performed live by a trainer/fitness coach for the audience using the internet. Pre-recorded videos are recorded by the trainer/fitness coach and are edited before hosting them online for the audience to watch them.
You should choose an Online Fitness Platform for these reasons:
- To create regularity in training while getting new clients started
- For customized workout plans
- To formulate personalized diet plans
- For personal training
- To interact with your clients
- To understand the pain points of your clients so you can train them accordingly
Choose pre-recorded videos in these scenarios:
- Repeat a routine
- Demonstrate a routine
- Create training modules for specific health issues
- To share workout of the day
- To create actionable bite-sized content for your clients to workout anytime
How to create live-streaming fitness classes?
Follow these 7 steps to live stream your fitness classes.
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Choose a fitness streaming platform
Choose a VOD platform for your fitness business to host live and pre-recorded videos for your paid customers. You can also receive detailed analytics of how your users access their content using their dashboard.
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Customize your fitness streaming platform
Your website should reflect your beliefs and training style. Visitors should connect with you when they land on your best yoga streaming platform. That is where they will come back every day to meet their fitness goals and it should be a place that makes them comfortable.
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Decide on the business model
Pay-per-class and membership are the two revenue models in make money in fitness industry video platform. Pay-per-class is usually a one-off session that new members try before they subscribe to a monthly membership model. You can have monthly, quarterly, and yearly membership plans.
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Optimize your live streaming setup
The quality of audio and video in your live streaming setup is very important. Use a professional camera, microphone, high-speed internet connection, broadcast software, and speakers to record/live stream your fitness videos.
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Get a music license
Unless you want your fitness videos boring, you will want to add some music to them. Protect yourself with a music license from legal issues online.
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Schedule and promote your live stream
Schedule your live stream for a time that is easily accessible by your target audience based on their schedule. List the details as to what the audience should be prepared with before attending your live stream. Promote your live stream through social media, email list, your website/VOD platform, WhatsApp business messaging.
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Go live
This is where the magic happens. All the effort that you have put in the previous steps will take fruit only when you can successfully deliver the action to be taken to reach those fitness goals.
Conclusion
While you host your fitness app classes live, make sure you record them. You can use this content for your paid members who take monthly and yearly subscriptions. This way, you can create a content library while catering to your live audience. Find out the best business model that works for your target segment audience and create several streams of income using fitness video classes online.
