It’s now or never. Your website, which was developed on an out-of-date platform years ago, is showing its age. You don’t want to send clients there because the information is outdated and no one can discover it on Google. Furthermore, it takes two weeks for your web developer to update it because the prospect of working on it makes them sick. (website builder)
It’s time to get your website up to date. Take a deep breath in and out. You’ll be able to get through it. However, as you begin this new project, there are some features and capabilities that you MUST include in order to make your website both user and SEO friendly. After all, this is a business investment, and it’s preferable to get it right the first time.
Must-Have Website Features (website builder)
It can be difficult to plan a new website design for your company. Although there is no one-size-fits-all solution, there are a few essential functionalities and content sections that should be included to make it a useful marketing tool.
1. Contact Information Can Be Found Anywhere (website builder)
Although this appears to be a basic concept, it is one that many businesses overlook. Include the phone number you want customers to call for sales enquiries somewhere on each page, preferably at the top. Include a clickable “email us!” CTA that opens an email client or directs visitors to your contact form. When it comes to forms, make sure you have easy-to-use contact and enquiry forms all around your site. You don’t want visitors to have to work to contact you.
2. Create a blog (website builder)
Quality content is required for all forms of digital, social, and other internet marketing. So, if you’re thinking about doing any internet marketing, start with a blog. Your blog should be listed under your domain (something like www.yourcompany/blog) rather than off-site through a service like Blogger.com to obtain the most SEO benefit. A blog may benefit your business in so many ways that you may be insane if you aren’t thinking about starting one.
The following are some of the advantages:
- SEO stands for search engine optimization (SEO)
- Your company’s communication channel that creates material that may be shared on social media sites like Facebook and Twitter.
- A strategy to position your organization as an industry authority and engage with your customers.
3. Case studies and testimonials
Before opting to collaborate with you, potential clients must have faith in you. Customer testimonials have the greatest effectiveness rate for content marketing, according to WebDAM Solutions, at 89 percent.
Use your website to establish credibility with clients and customers by presenting your knowledge and track record of success. A testimonials page is frequently one of the most popular pages on the website we build for our clients. When you do acquire testimonials, be sure you get permission to use your clients’ true identities. Genuine endorsements from well-known companies and organizations are far more valuable than an anonymous comment.
If your site includes case studies, create a consistent, clear framework for explaining what problem your organization solved and the steps you took to get there. Case studies are a terrific method to show off what you’ve done well. Potential consumers like to see real-life instances of your work.
4. Search Engine Optimization Strategy
Customers who are familiar with your brand can locate your website, but what about others who aren’t? For website traffic and lead generation, using relevant keywords that match a searcher’s intent is critical. All of this is part of a well-thought-out search engine optimization SEO plan.
There are some recommended practices you can use when creating new pages to aid your SEO strategy.
Make your titles and meta descriptions SEO-friendly by including relevant keywords in both.
Keep your URL structure simple and easy to understand, and include keywords.
Of course, you should include your company name on your website and in the metadata, but your company name is so prominent on your website that you’ll almost certainly be found for it on Google. Instead, concentrate on broad terms that clients who are unfamiliar with your company are looking for. For example, instead of merely “Vital Design,” Vital Design wants to be found on Google for “Website design, Portsmouth, NH.”
5. Information on the environment
Customers in a certain geographic area are the lifeblood of most brick-and-mortar businesses. Fortunately, most individuals specify a location while searching for a product or service. Include your location information in your SEO plan to aid in the success of your campaign and to help those unfamiliar with your area find your business.
If you need a plumber, for example, you might type in “plumber in Portsmouth, NH.” This is why you should provide your location in your page names, other information, and the text on your website. If you service two or three major cities, you might consider developing landing pages for each one on your website.
6. Interactive Chat
Many individuals are lazy, and they don’t want to spend time scouring a website or FAQ page for the information they require. Install a live chat option on your website to meet customers where they are and deliver the immediate feedback they require.
This feature is now much more accessible to businesses of all sizes thanks to artificial intelligence. Many organizations, in fact, provide live chat as a simple CMS platform plugin.
Live chat is quite useful. Kissmetrics published a paper outlining the untapped potential of live chat and why firms should use it on their websites.
One of the most significant benefits a website can provide, according to 44% of online shoppers, is having questions answered by a live person while making an online purchase.
63 percent of respondents indicated they are more inclined to return to a website with live chat.
The conversation session itself prompted 38% of respondents to make a purchase.
Sixty-two percent said they were more likely to buy from the site again.
7. Photographs and video of your team and work
Customers enjoy seeing photos. They also like it when you show that you know what you’re doing. Show before and after photographs of your work if your organization offers services like landscape design, custom cabinetry, or IT cable clean-ups. If you don’t have a portfolio (take some photos), you might show off your well-maintained fleet of trucks and equipment in the interim.
Show images of your nice personnel and your clean, cozy office if your service is something less tangible, such as insurance or life coaching. Include video if possible. If you don’t have any of these kind of photos, consider using imagery of local landmarks to demonstrate your connection to the community.
Source: website builder
