What Makes Multilingual Call Center Services a Must-have for E-commerce Brands?

Multilingual Call Center Services a Must-have for E-commerce Brands?

The e-commerce sector is definitely one of the most thriving industries. However, unlike most other sectors, established e-commerce brands experienced a surge in demand, especially the ones that offer daily essentials and groceries. And it is only due to this demand surge that major e-commerce brands could scale up their operations to newer target locations with multilingual call center services.

Targeting newer locations did bring the need for multilingual customer support. Yet, many new e-commerce brands consider offering customer service and support in just one standard language. While this might be slightly more budget-friendly for your business, it will affect your customer experience negatively.

Let us now know about a few reasons that make multilingual call center services a must-have for your e-commerce brand.

  • Better Customer Retention and Loyalty With Multilingual Call Center Services

Gaining your target audience and existing customers’ trust is the primary objective for both your marketing and customer service departments. Statistically speaking, around 70% of customers say they would become loyal to a brand if the brand in question offered service and support in native languages.

This statistic itself proves how important multilingual BPO services can be for your e-commerce brand. And needless to say, focusing on customer retention will help you increase your business more than new acquisitions can.

  • Better Customer Communication With Multilingual Call Center Services

Customer service is communication among the important purposes of setting up a multilingual call center. Multilingual customer support for e-commerce ensures better communication between your brand representatives (call center agents) and the customers.

Communicating with customers in their native language means working on the preference that they are always looking for. Offering such convenience goes a long way into building goodwill and customer loyalty.

  • Better Customer Experience With Multilingual Call Center Services

Enhancing customer experience is what multilingual call center services do best. Take this as an example, if your business expands to Spain, you have the option to continue offering customer support in English since it is widely accepted.

However, the moment you consider Spanish call center services, your customers will feel more at home and at ease during communication with the agents. The sharing of queries, issues, resolutions of problems, etc., takes a very convenient turn.

  • Better Positive Feedback

Garnering positive feedback and reviews from customers is a great way to enhance goodwill and boost worth-of-mouth publicity and recommendation. However, generating positive reviews on online platforms isn’t an easy feat, especially on social media.

As an e-commerce brand, focusing on product quality only. It does not streamline the customer service department will not generate positive reviews and feedback. On the other hand, streamlining customer support and experience with multilingual call center services can go a long way into developing a good reputation and generating positive reviews and feedback.

  • Win Against Your Competitors

Since multilingual voice process services are a relatively new service offering and restricted to global BPO companies, you can have the edge over competitors if you consider having one for your brand. According to a statistic, around 88% of BPO companies say they offer customer support in more than one language. However, only 28% of customers say that they have received such services.

This hints at how beneficial it would be if your e-commerce brand could offer multilingual call center services.

On An Ending Note

Offering customer support and service in your native language can have huge advantages for your brand. It can build your brand with the utmost customer service experience, goodwill, loyalty, and retention.

Now, the moment you realize that streamlining your business with just a multilingual call center will bring so many advantages, you would want to implement it more. So, don’t wait up, be it Spanish or French call center services, hire an international BPO services provider today and watch your e-commerce brand succeed in a quick time.


With over 20 years of experience as a copy writer and content strategist, I, Cathy Jones, have focused on building an impeccable career around the content industry. I have worked on all genres of content, be it white papers or brochures, and have a keen eye towards polishing existing ones for error-removal as well. As a content strategist, I have headed multiple pilot team on projects from varied industries.

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