If you are trying to market your website online then you definitely heard the term SEO. But what does it mean?
Well, SEO stands for Search Engine Optimization. Meaning optimizing your brand or business to get a high ranking on the search engine result page (SERP) of any search engine. But that’s easier said than done. Like every other market, there is high competition here as well. Every day there are various business sites that have been opened and are trying to get their business on the first page of the search engine for their target keywords. And besides, there are a lot of old monsters that have been around for a long time whose ranking is hard to shake.
Now you might be thinking, with so many obstacles how are you going to make your website rank high on the search engine? The answer is of course SEO. By following the rules of the search engines and optimizing your site accordingly it’s possible. But there’s a catch you have to have patience. You won’t achieve an authentic rank overnight.
And another thing is with its increased popularity many opportunities have opened up as well. Through which people are not only able to earn in real life but earn from home online as well. Thus there are lots of people learning it resulting in SEO experts popping up here and there to help businesses. So you aren’t the only ones there. So don’t ever be conceited and think you are the only one.
When talking about SEO there are 2 types of SEO you can do. One is off-page SEO which includes link building, blog posing, email marketing, paid advertisement, etc. The other is on-page SEO which mainly depends on how you develop your site so that when the search engine bots crawl or when visitors visit your site how well was their experience. Depending on which your ranking will be calculated by the search engine.
Let’s talk about some of the things that you should keep an eye out for during on-page SEO.
#1. High-quality content with the right sprinkle of keywords
The first thing you should consider is to make sure that your contents are of high quality and express your thought and also highlights your target keywords. But keep in mind high quality doesn’t mean that you complex words to make it more impressive and fill it up with your keywords whenever you have the chance. If you do such a thing it will bring the opposite effect and cause harm to you and your business.
High-quality contents mean contents that are easy to understand but also has a standard. And they also must be meaningful content and also be able to express the goals of your business. Also, usage of keywords must be kept at a minimum but with placement so that they may shine even with less involvement.
#2. Make sure to check the use of the heading tag
When you visit a page the first thing that catches your eye is the title. It’s also the identity of the main keyword and topic of your site. And search engines give high priority to them. So, it’s important to make sure that there is only one H1 on a page and it must contain the title that represents the page and keyword that you want to target.
#3. Meaningful meta description
I know that in the present algorithms of the search engine the importance of meta description is quite low. But that doesn’t mean it’s worthless. A meaningful meta description with the right use of keywords can still generate traffic and help in ranking.
#4. Image optimization
Infographics are one of the most important elements of the content and also a very big factor for search engine rankings. By using the right keywords and being descriptive will allow the search engine to rank it and also you should optimize the images to their minimum size that doesn’t disrupt the quality of the image so that the page can load faster.
#5. Improvement of site load time
Site load time is a very important factor when doing on-page SEO. You already know that optimizing your infographics can help you a little, besides this you could also minify your asset, remove the unused file,s and so on.
