Google My Business is an amazing and free service that businesses can use to connect with their customers, get them the answers and information they’re looking for right away, and refer them to other businesses in their area of the city.
Google My Business: Requirement
It’s crucial to have the best understanding and knowledge when it comes to your target audience, especially on sites like Google that receive billion of searches per second! With this sort of global reach. You can be sure that your business will achieve a lot with proper research and branding.
Get started with Google My Business (GMB)
It’s time to take advantage of this free opportunity in front of you and make sure people looking for your services or products see you immediately when searching for them online. Bring potential customers directly into your store and don’t let the competition cost you any business.
Claiming your Google Business Profile is just as easy! All that’s required from you now is to click the Claim Profile button and authorize it to your site. Then using a simple form of the same script, when people visit the Google Local listing for your business, they’ll see several ways in which their company could be connected & collaborating with you!
Leveraging Google Maps is one of the easiest methods to define any business:
1. Initially, open Google Maps.
2. Enter the name of the company in the search bar.
3. Decide business on the basis of the results.
4. From the drop-down box, select “Claim this Business.”
5. Select the verification option & follow the on-screen instructions properly.
Google My Business has streamlined the process of claiming your business. They now allow you to get started with a professional profile of your business with the least amount of fuss even if the review and reputation process is slow!
Setting Up your Google Profile
Using Google My Business allows you to manage your business online. It is a great tool for promoting and managing your business both locally and on the web, so make sure it’s set up correctly before continuing on. This will also give you access to Google Profile and settings, which you definitely need for your business!
Google Business Profile: Fill it up
Once you’ve signed up for Google My Business simply go straight to setting up an account by filling out information about a Gmail address that will receive email notifications related to activities concerning this establishment.
A few things you need to think of:
1. The name of your company needs to match up with the store signage to avoid any kind of confusion.
2. Make sure that your address is consistent across all platforms whether it’s on the web or social media. This can make things difficult for Google if your information does not match so try to be consistent with your location as much as you can.
3. The opening and closing hours of your business can have a significant impact on the corporate customer experience. Update your company’s working schedule to reflect permanent changes and make sure that you display accurate information regarding the prevailing store hours so that consumers always know where they will find what they need whenever they may need it.
Landscaping companies need to establish their credibility with prospective customers by having a physical location. Therefore it’s imperative to give landscapers an address. You can also include links for social media and other websites on your page so that professional services can be displayed and the company will have additional ways of connecting with local customers, making sure that they are contactable at all times in the case of an emergency.
Fill out the Description of “From the Business”
Google is always working to improve their search algorithms and the user experience, but as an individual business owner you can also determine what information your audience will see from you and provide added value to them through this “from The Business” section for further potential customer engagement in your community.
Optimization of Description of GMB
- When describing your business in three lines, use all of the 750 characters available to you. When typing up these three lines, it’s essential to use the first 250 characters to help potential customers differentiate you from other businesses on Instagram. An easy way to do this is by comparing and contrasting with others in your industry in order to explain what makes you special.
- The more keywords you include in your Google My Business profile, the higher you will rank when specific search terms come up. This can be useful if you’re trying to connect with patients looking for services. It includes walk-in eye exams or errands such as on-demand appointments.
- Sales and other financial information should not appear here.
- Remember not to mention any type of links there.
Choose the “category”
If you’re running a business, it’s important to search for and recruit people with knowledge of your specialized industry. For example, if you’re looking to work at a coffee shop, you will be more successful in your job search when the type of keywords you use categorize your profession as such. Looking further into what they do is also an added bonus!
Google is a wonderful resource to get information about any business. It is simple and convenient, and also has features that tailor sites to different industries or types of businesses. Such as restaurants with a food menu who want their menus listed on Google too!
Keep “attributes” in mind
Once all the details have been filled in, select if the location has free Wi-Fi or not, and now you are finally able to publish!
GMB Listing: Verification
Google may appear to have an old-fashioned way of going about verifying businesses but it works! They mail your postcards with their verification code on them. So there are no mistakes in verifying information that you could be holding on to in digital files!
Google My Business verification is a great way to advertise your business especially when it comes to internet marketing. Having an official Google My Business page lets your customers know they are dealing with a legitimate company. It’s also relatively quick and effortless to set up, and you can use an alternative method. It includes a website or even pictures of yourself on your phone.
