Customer relationship management (CRM software) has a great impact on the financial results of your business. By implementing the right CRM, you can improve customer relationships and build loyalty.
This software will transform the way you communicate with your target audience. It will automate internal processes, which means less manual work and more time to focus on customers.
ADVANTAGES OF CRM SOFTWARE
MORE PERSONAL AND FAITHFUL RELATIONSHIPS WITH CLIENTS
One of the main benefits of a CRM is that it offers the opportunity that, thanks to the interaction of the company with the customer through different channels, the relationship between both parties improves.
As all the information is stored in the CRM, we can get to know our clients better and know what their true needs are and, therefore, offer them what really interests them, thus achieving greater loyalty .
According to studies, 3 out of 4 consumers claim to have spent more money in a business with which they had a positive experience .
SEGMENTED AND PERSONALIZED MARKETING CAMPAIGNS
Using a CRM system helps us persuade customers that they are more receptive to certain products, and it also enables us to perform key marketing actions.
Depending on our business objectives, we can segment our audience in a way that suits us best (location, number of purchases, age, etc.) and thus create more personalized marketing communications and campaigns.
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CENTRALIZED DATA
The CRM gathers all the customer information in a single database , so that we will have it organized and accessible to the entire company. Thus we obtain a complete view of all our clients (current, past or potential) and we can address them in one way or another, offering different products and services.
In fact, 74% of CRM users say that using a system like this has given them a better view of customer data.
IDENTIFY YOUR BEST CUSTOMERS
A CRM can help you identify customers who have contacted your company on some occasion and, by accessing this data, we can update their information in real time and create cross selling actions at the right time for the right person .
AUTOMATE AND SYNCHRONIZE COMMUNICATIONS
A CRM software allows the integration of automation tools so that you can launch the commercial actions that your business carries out and optimize the customer’s life cycle, from acquisition, conversion to loyalty.
In this way, we save the time that this process takes and we maintain communication with customers through different channels , such as mailing, social networks or SMS.
Thanks to the incorporation of more communication channels, productivity can increase by 26.4% in sales , thus achieving more potential customers.
GREATER EFFICIENCY FOR MULTIPLE TEAMS
With this software you will be able to have all your clients’ data in one place and it is accessible to all workers , which allows them to be more efficient, gain speed and improve information management.
The entire company will be able to work together having more control over sales, and will be able to measure the global performance and separately of each of the areas and members of the commercial team.
According to a survey , 47% of companies that use a CRM platform claim to have greater customer satisfaction since they have the software.
HELP WITH DAY-TO-DAY TASKS
In a company there are hundreds of tasks that, no matter how small, must be completed for everything to work properly, such as filling out forms, submitting reports, addressing legal problems, etc.
CRMs are also designed to remove workloads of this type from the teams that make up the business, thanks to the automation of tasks. This way, workers can take care of closing leads , while the CRM takes care of other business details.
REAL-TIME SALES ANALYTICS AND REPORTS
The CRM systems store the information and later view a history of the sales performance, make an analysis of this data and make effective decisions to achieve your business objectives.
This information makes it easier for companies to determine which marketing actions have been most successful and which ones need improvement.
SALES INCREASE
And with all that we have mentioned above, we can conclude that a CRM helps us to increase sales. If we carry out the functions that we can perform with him, we can achieve better communication with our customers , create a feeling of closeness and trust with them, and thus guarantee that they will count on us again for their next purchase , thus increasing sales of our company.
According to Salesforce , a CRM system can help increase sales by up to 29% and sales forecast accuracy by 42%. Continue Sentence and add: Many companies have opted for Salesforce to improve the sales and it has increased the demand for Salesforce developers. To become a certified developer you can enroll in any Salesforce course online.
IMPROVE AFTER SALES SERVICE
Always remember that contact with the customer does not end with the sale , but we must continue to maintain a relationship with him, that is, continue to offer him good care after having consumed our product or service.
After-sales service is a huge source of income , since it helps us to retain customers and gives us the opportunity to get new ones, and thanks to CRM we can continue to offer a quality service, save work time and increase the productivity of the organization .
