Ad automation is a hot topic right now, especially in the eCommerce world. (ecommerce store)
There is so much to do when you run your own store. Customers must be communicated with, the appropriate content must be displayed on the site, and you must interact across several platforms. All of these activities are automated by marketing automation in the best eCommerce shops.
According to studies, 49% of eCommerce enterprises use marketing automation in some capacity. The biggest advantage is that it saves you and your marketing staff a significant amount of time each month. Another advantage is that you could improve the efficiency of your marketing activities, resulting in a significant boost in revenue.
You might not have time to manually send SMS, email, or chat communications to your clients or leads, for example. However, with automation, you can communicate with each person at the most opportune time and in the most opportune manner. According to studies, communicating with a user on three or more platforms increases the likelihood of a purchase by 287 percent.
So, how do you go about doing this? (ecommerce store)
In this article, we’ll reveal the secrets of eCommerce marketing automation.
What is eCommerce Marketing Automation, and how does it work?
The process of automating jobs, processes, and marketing campaigns in ecommerce is known as marketing automation.
Automated email marketing campaigns, social media post scheduling, and omnichannel campaign scheduling across several marketing channels such as email, SMS, and chat are examples of what may be done with automation software.
What advantages does eCommerce marketing automation provide? (ecommerce store)
Marketing automation has numerous advantages. Automated marketing campaigns help you save time and money by streamlining complex procedures, reducing human error, and increasing revenue.
Marketing automation can aid with cart recovery through abandoned cart emails, customer retention through personalising each customer’s buying experience, and increasing average order value (AOV) through site optimization.
Marketing automation for eCommerce comes in a variety of shapes and sizes.
Here are the most popular sorts of marketing automation programmes that should be used by every eCommerce company.
Automated email marketing (ecommerce store)
Email marketing is the most popular type of marketing automation. Brands develop automated email campaigns and workflows that are prompted by user activity. This might be a welcome email to a new customer or a retargeting email to a potential customer who abandoned their cart.
One of the most significant advantages of automating email sequences is the ability to generate individualised customer experiences. You have a wealth of customer information about each subscriber in your email list.
This is more than just including their first name in the subject line. Display various material according on the user’s purchasing history, site behaviour, demographic information, location, and other factors.
Want to learn more about segmenting your email list? Check out our consumer segmentation blog post.
Automation across all channels
Omnichannel marketing is combining many digital marketing channels in a way that enhances consumer experience, nurtures leads, and strengthens customer connections. Email marketing, text messaging (SMS), chatbots, paid social campaigns, and even direct mail are examples of omnichannel channels.
Google Shopping, for example, is one of the most effective paid advertising platforms. An eCommerce business can integrate their Google shopping feed and enable Google Ads to display product photos directly on the Google search page. It increases sales, boosts search exposure, and helps your audience trust you.
To handle email marketing and SMS campaigns, most businesses use marketing automation software like Klaviyo. For more channels, marketers typically employ a marketing automation platform like Flashy or Omnisend, which allows them to construct “automation recipes” that incorporate numerous channels into one synchronised user journey.
Streamlining processes
At each stage of the customer journey, customers demand individualised experiences. That’s difficult to achieve when you have data that needs to be combined and supplied to all of the brand’s marketing tools. As a result, creating automated workflows that transport all of the client data through the entire process is critical.
Setting up marketing communication for new consumers, shipping notifications, delivery notifications, and return processes are all examples of automated workflows.
Product page optimization
Once a consumer lands on your product page, you’ll want to make sure it’s optimised and easy to navigate so they can proceed to checkout. Countdown clocks, banners, popups, and dynamic notifications are examples of static and dynamic elements that display various content dependent on user data.
Depending on your sector and product category, the same can be said for your category pages. You can also show dynamic material based on the user’s actions. Moreover, customers’ data is used to display “recently seen” collections, which are normally displayed first and feature product reviews and specials.
Streamlining the checkout procedure
The checkout process is, without a doubt, the most crucial step in the sales and marketing funnel. There are several techniques to automate your checkout pages, including displaying the user’s zip code, preserving their credit card information, and generating their discount offer automatically.
You won’t be able to make many of these modifications to the checkout process unless you upgrade to Shopify Plus if you’re using Shopify.
Most eCommerce platforms contain hundreds of connectors and apps that can be used to automate these processes. Some platforms provide pre-built automation, so be sure to look at what you have.
The top 9 eCommerce marketing automations
Here’s a rundown of some of the most innovative eCommerce marketing automation concepts.
Send order confirmation emails to customers.
The order confirmation email is the initial post-sale touchpoint, and it’s a critical step to automate. It’s your customer’s first interaction with your brand, therefore it’s critical to do it right. Order confirmation emails have the highest average CTR and open rates, so it’s critical to use them effectively.
The confirmation email can be used for a variety of purposes. Moreover, you can add some personality by including client testimonials, user-generated content photographs, or complimentary things that the buyer would be interested in purchasing.
Email shipment confirmations
Your shipping confirmation is the second thing you should automate. Shipping is a critical problem that can either build or ruin a client relationship. Create an automated shipment confirmation email that is sent out as soon as the they mark the purchase as shipped.
You won’t forget to deliver it this way, and each consumer will receive it on time. In addition, you can also utilise an app like Route, which shows the package’s current location on a map.
Source: ecommerce business , ecommerce store
