ASO or App Store Optimization, which is the SEO of an application. It is a method to increase the downloads of an app by improving its visibility in Google Play or the App Store.
Just as the Best SEO Specialist in Dubai’s strategy is to appear in the first positions in search engines, ASO positioning is the tactic to come first in the App Store.
These application optimization techniques are still a way to apply marketing for mobile applications to achieve tremendous success in an app and generate quality traffic.
Not having a good ASO strategy will undoubtedly lead to the failure of an app. Creating the application is not the last step but developing the ASO tricks is just as important. To do this, there are several factors to take into account.
From on-page SEO to on-metadata
Icon or logo of an app
It is the first thing the user looks at when searching for a term in a Store. In many cases, the appearance will dictate more than the quality of the application itself. Therefore, this decision should be made as a critical point to improve an app’s conversion.
Names for applications
The name of an application (on the App Store) corresponds to the ASO title (on Google Play). It is one of the crucial factors in ASO positioning since it is the second thing that users see and should perfectly describe what the application is about.
The use of keywords in this field will positively affect search results.
On the other hand, we must take care of the branding of an application (in case of not using a brand designation, we must generate a name with a hook).
Description of apps and subtitle
Another critical factor is that copywriting techniques should be used to mix keywords with text that can excite the user to download the application (at first glance, a user only reads the first two lines).
The subtitle (only in the App Store) is, as in SEO, a piece of text where you can provide essential keywords Research that describe the content of an application.
The best screenshots for apps
The basis of mobile marketing is the image, and when it comes to positioning an application, having the most striking, functional, quality images, etc. It is one of the techniques that will make users download an app.
A / B testing will be required to manage several of the ASO factors, and this is a critical one. In addition, it is possible to exceed the number of users, thanks to the elaboration of an explanatory video.
Adding a video to the images can catapult the number of downloads of an app since it is much more attractive and explanatory for the user.
ASO (SEO for apps) is the strategy of analysing and making the changes that the user requires to the app
How to choose the category of an app
It should be noted that this choice does not directly affect positioning but does indirectly.
The real value of this factor is usability; choosing a category that is not correct will prevent users from downloading the application since it is not what they are looking for.
It is as if we were introducing a book in a section with a different theme than yours in a bookstore. If people are on that shelf, it is to find books on that subject.
An important fact is that you can use several categories for apps in the App Store, while in the Google Store, only one.
From SEO off-page to off-metadata
Non-organic ASO
An essential part of knowing is that paid campaigns improve ASO positioning. This is remarkable since, in web marketing, a paid campaign does not directly help a website’s organic positioning.
Thus, running a paid campaign for an app benefits two times.
On the one hand, to achieve main visibility during the campaign and on the other, to expand the organic facilities, thanks to the promotion in the Store.
Highlight all the named factors (icon, title, description, etc.). Affect the (CVR) Ratio or conversion percentage.
Get app installs and feedback.
The more downloads and traffic an application has, the better the visibility of ASO or App Store Optimization will be in search engines.
Comments are crucial both from the point of view of the ASO since a good number of words increases the visibility of an app and attracts users since they read them before downloading an application.
Improve evaluation of a mobile application
The typical rating stars and REAL comments (no black-ASO techniques or comment purchases) are essential for an app’s positioning in the top positions.
We must always reply to comments to have interaction, and it can be of great help to improve usability or bugs in an app that users demand.
H3 Application social networks
The online positioning of an app is affected by social networks. Google Plus and Facebook are the most important networks for the Google and Apple Stores.
Link building for apps
This way of improving the organic positioning of an app is based on the reception of links to the URL of an application.
APPS with more income are downloaded more
According to the IAB ASO Report, the most downloaded applications in the Apple App Store deal with social networks, photos, videos, and training while in the Google Play Store. They are social networks and games.
Other installed applications come with great frequency already on the phone itself. However, users keep them (calculator, clock, flashlight, etc.) and sometimes install improved versions or new tools that they do not have.
Music applications are most important in terms of the user’s number of downloads and use.
Benefits for websites
search engine optimization is the process of growing the ranking of a website on search engines. It can be a great way to improve website traffic and visibility.
By optimizing a website for SEO, you can make it easier for people to find your site when they are conducting online searches. This can lead to an increase in website visitors and leads or sales.
