7 Website UI Design Mistakes to Avoid in 2022

A solid web design is crucial for the success of your business. UX blunders and poor web design carry an adverse impact on your SEO performance as well as conversion rate. It is therefore important to assess the website design for an optimum UI. The better it is, the higher your conversion rate!

Let’s uncover website UI design mistakes that hurt conversions.

#1 Unresponsive Design

Unlike a responsive web design, an unresponsive design is about web pages that do not look good on all devices and window or screen sizes. The design does not fit different screen sizes. Also, an unresponsive design does not deliver the finest UX. It prevents you from delivering the finest UX.

More than 15 billion people search products or services online using their mobile devices, according to a 2021 statistical analysis. If your website is not responsive, users will be unable to access the greatest features and they will leave your site. So, always create a responsive design so your site will be adaptable across a wide range of screen resolutions and platforms.

#2 Bad CTA Design

Call-to-action (CTA) or CTAs are your conversion power. Everything, including CTA’s text, color must be convincing. So, take into account every component, such as size, color location, form, length, and language. You must address different components in light of your audience preferences.

For this, you need to understand purchasing behavior, psychology and research ability of your audience to determine which font combination, design style, color scheme, and test are suitable. Remember that a noticeable and appealing CTA is clickable.

#3 Poor Site Navigation

Don’t underestimate the importance of good site navigation. It is one of the most important yet underappreciated aspects of website design. Many people still navigate a mobile site on a small screen, so it’s crucial to analyze your website design from all angles. Make sure it gives optimal navigation on all devices, including mobile, tablet, and desktop.

You need to consider whether elements are easy to click on and how you experience them with your fingers on a smaller screen.

• Keep the navigation as simple as possible to use and understand
• Avoid requiring much guesswork on the user’s part
• Your menu should consider overall accessibility and your users’ behaviors

#4 Cluttered Layout

Consumers are reluctant to a cluttered interface. So, think like a consumer when developing your website’s layout. In a website with different elements, they (elements) compete with one another to get users’ attention. They also become perplexing and confusing. So, visitors may not make a correct choice because they will be unable to see your offers or discounts. This results in lower conversion rates.

#5 Page Fold Importance

Your web designer must take care of every crucial aspect of website design. Precisely speaking, visitors are very quick to ascertain whether a website is worth their time or not.

This unveils that you have very little time for making an impression on your visitors. This is where the importance of ‘Page Fold’ comes into play. Fage fold is the area of the screen that is immediately visible to visitors without scrolling down.

If your CTA button or exclusive offers/deals or discount message are below the fold, a few people will notice them when they first visit your site. A reputable design agency can help you fix this issue.

#6 Heavy Text Content

Avoid too much text on your web pages as this is ineffective. Heavy text content diverts users’ attention away from taking action or overwhelms them.

Long-form text content should be a part of your marketing strategy when it comes to explaining your products or services. Examples of long-term text content are eBooks, blogs, etc. or we can say Content Marketing.

The main goal is to explain a lot with little. That’s why every copy for each page must be written carefully. Hire experienced content writers who can write content for an emotional response as well as complement the design aspects.

Generally, every web page should contain a minimum of 300 words. And of course, the content should be loaded with your subject matter. Including inmates, videos in the content are important as it breaks up the text and encourages visitors to interact with you. The objective is to make every page engaging with design and persuasive copy.

#7 Ignoring Aspects of UX

Website designers generally follow instructions given by their clients while developing a website. On the other hand, some designers disregard their target market throughout the process. This means that ultimate users of the site will not utilize it.

The main cause for this is an unclear identification of your users or a dearth of audience research. This means you must design your website based on biases rather than facts.

Note that those websites that are user-oriented bring a high level of conversions. So, you need to understand your users before developing your website and apply that knowledge while developing a website.

#8 Using Generic Imagery

The images in a company’s marketing and branding have an important part to play: they catch the attention of consumers and encourage them to relate to the happy client pictured. In this way, it helps establish a tone and creates an ambiance.