Amazon A+ Content: Your Secret Weapon to Boost Conversions – KenjiROI

Amazon keeps updating its algorithm and bringing changes to improve the central seller features. The purpose is to equip the vendors and merchants with enough resources, which are sufficient to meet the demand of online shoppers. The update is known as  Amazon A+ content.  Some experts call it enhanced brand content, which helps the seller effectively show their products. However, new sellers do not know much about it if you are amongst them. No worries! We are about to uncover some essential information about  Amazon A+ content and its effectiveness. You will be able to know how to use EBC for enhancing sales and expanding customer reach.

Introduction of EBC

The feature was rolled out in 2016 where Amazon allowed the sellers listed in the brand register program to implement his feature to ASINs, which belonged to their product catalog. The quality was introduced with a free trial, which amazed the sellers by offering them to display their items uniquely and effectively. Earlier EBC was not available for the below categories

• Video
• Book 
• Media 
• Digital 

What is Amazon A+ Content?

It is enhanced details of your Amazon product, which can be in the form of pictures, videos, comparison charts, FAQs, and more. In the online world, customer expectations are high, as he wants a quality product at affordable rates quickly. To meet these demands, Amazon introduced  Amazon A+ content that is helpful for the shoppers to make a quick decision and ultimately sales increase. Jeff Bezos explains that Amazon prioritizes its customers and putting all its efforts into offering a seamless shopping experience. On the other hand, we are also making necessary changes to assist our sellers. Therefore, a+ content amazon is introduced. It helps the seller show their products efficiently and gives accurate time product information to the buyers.

It is an excellent option for the sellers, which allows them to connect with their buyers. EBC is a great way to display your product’s unique selling proposition and enable buyers to make an easy decision. Without  A+ content,  a seller might not win the customer this easily. However, the story does not end here; there might be strong chances that the same buyer leaves your listing and moves on to your competitor’s listing. Experts claim that if  A+ Content Amazon has complete authority, which helps you differentiate your brand from others, build awareness in the customers and increase your sales. More sales mean your product will rank higher on the Amazon search engine page ranking.

Worth of A+ Content 

There was a time when amazon sellers did not encourage  A+ content and therefore felt hesitation for paying the fee. In 2019, Amazon made some changes and completed a compulsory program for the sellers who want to use these services in the product listing. It enables the sellers to stand out from other brands and create stunning product content in videos, images, and content. The more optimize your listing is, the more sales it will bring. However, the poor listing will hurt customers, and it will lead to lower sales. If you are a new seller and reluctant to add  A+ content into your listing, you should know its worth below. 

Increase Sales 

Sellers usually start adding  A+ content to their top-selling products to expand their customer base and double sales. This type of content creation requires time and effort. However, you must know that adding the content to your lowest selling product will not lead to overnight revenue. It will take some time. An ideal added content helps a seller in bringing more customers and builds customer trust. Amazon experts claim that enhances brand content can increase your sales as it attracts the buyer by providing easy-to-understand information about the required product, which makes him stay on your page for a long time.

Attract Buyer’s Attention 

Amazon buyers search the product in their ways like some shoppers search the product in detail. This individual goes through every single line of the contents and analyses the images before buying. However, other buyers look for headings and main ideas before making a buying decision. Amazon EBC brings multiple opportunities for the sellers in which they can display their products with fantastic images. Videos, eye-catching infographics, and comparison charts. It helps the buyer make easy decisions, and sellers enjoy more customers and profit.

Better Product Description 

Being a seller, you must know that your shopper will evaluate your product from every possible angle, such as content and images. Therefore, you have to be very conscious about your Amazon product description, like your title, bullet points, description, and Infographics. Enhance brand content is designed to assist the sellers by offering stunning features that help upload a better and easy-to-understand product description. There is nothing more important on amazon but easy-to-read and understandable product content to increase sales.

1 . Quality Images 

A picture is worth a thousand sales as it assists the buyer in understanding the purpose of the product and how it will solve the buyer’s problem. The more clear images you upload, the more the buyer will attract to your product. Amazon A+ Content EBC is designed to accommodate the shopper by displaying their product with high-resolution photos, videos, and eye-catching infographics. You should upload the main idea with a plain and straightforward background so your buyer can see it. It helps the seller to bring more customers and enjoy high sales.

2. Customer’s Trust

 It will attract the buyer and make him stay on your page for a little longer. If the buyer gets all the required information, he will purchase the item from your carrier. Additionally, it also through an impression that you are always ready to help the customer. Therefore, detail-oriented product content is what makes your sales double.