A presentation folder is one of the best ways to introduce your business to your target audience. You can give the potential clients and stakeholders a simple idea about your products and services.
The presentation folders will house all the technical and non-technical documents about your company. While the former will help you get attention in corporate events like presentations and conventions, non-technical ones will get you close to common people.
Contents of a presentation folder will include flyers, corporate brochures, product descriptions, and annual reports. Since all these are available in one place, it kind of acts as an offline website.
Even though anyone can get all this information with one mouse click, there is a special feeling while holding a paper. Also, just like a website, you can add contact details along with the presentation folders.
Using Conventional Templates
Yes, it is one of the easiest paths to take. But it is also the worst. There may be many businesses that may be using the same old template for so long. If you want to stand out from the rest you need to think out of the box.
Design your own presentation folder by consulting a folder printing service. You may think about why the design matters so much. Everyone who picks up the presentation folder will see the cover.
If it only has your business logo and tagline, it would not be as pleasing to the eye. Simply speaking it will not have any impact on the reader’s mind.
That is where personalized folders come into the fray. The fonts and font size used, colors, and overall aesthetics of the folder can change the way it looks and feels.
Of course, it depends on the business. For example, for a creative business like an advertising agency, the folder cover must show the creativity that the agency stands for. But when it is more of a corporate affair, then going classy will work the best.
You can even change the structure of a presentation folder. Rather than going with the regular rectangular folders, go for something different. This way your audience gets a unique reading experience while going through it.
Poor Layout
Placing the text in a proper layout is very important to increase the appeal of the folder. For example, if you add the logo and tagline to the left third of the folder cover, readers cannot see it properly. Because that’s the area where they usually hold the presentation folder.
The cover is not the only place you can design on. You can place design elements on even the folder pockets. Also, design the cover in such a way that there is a minimum amount of text on the cover.
The back cover is the best place to add contact information. You do not want to overwhelm the reader with information, so be clear about how much you add to the folder.
Printer Trouble
Once you have a personalized folder design ready, the next step is finding an expert to print it for you. There are many presentation folder printing services out there that help you bring out your folder to life.
Choose someone who has ample experience in folder printing and can deliver high-quality prints for your business. They can guide you through the various options you will have in printing, lamination, finishing, and other printing factors.
Makes sure to demand some previous work they have done. Check the quality of the work and go through with them only if you are satisfied. Also, be aware if they can deliver the quantities you want.
Wrong Printing Stock
The quality of the stock determines the durability of your presentation folder. Before choosing a particular printing stock discuss the pros and cons with the folder printing experts.
Choose a stock that is strong enough to hold all documents and also can withstand damage. Also, go for a presentation folder finish that best suits the text. The finish must not hinder the ease to read the text. Keep this in mind before you go for matte or gloss finishes.
Folder Size
One of the popular paper sizes around the world is A4, also called copier paper. So A4 presentation folders will be suited to house promotional material printed on A4 paper.
A4 folders can be used as the main presentation folder which houses all information about the business.
But there is also the option for using A5 folders. Compared to A4 folders, the A5 variant is easy to handle and carry around. An A5 presentation folder is suitable if you are looking to promote a particular product or service.
So you have decided to get your business a presentation folder. But it is difficult to construct a pleasing and informative presentation folder. Keep an eye out for these mistakes you might make while getting a presentation folder for your business.
