The statistics below for email marketing will surprise you.
As a business owner, you must be aware of the importance buymalaysianfollowers of sticking to your budget in the area of marketing.
The most important thing you don’t want to do is to invest your time or money to the incorrect direction.
With email marketing, you run very little chance of it occurring. Why?
Because email marketing is just one of the marketing strategies that has been able to stand the tests of time.
Businesses of all sizes have used it over time to reach their customers and boost the number of sales they make.
But the problem is: do we have credible statistics on email marketing to support these assertions?
Yes! Being an owner of your own business it is essential to know the statistics of email.
It lets you make a wise investment in email marketing and grow your company.
If you’re in charge of the marketing aspects of your company it is essential to know the main statistics for marketing via email.
They can help you prove your investment and understand the true value of marketing via email.
Before we go into the details of many of the confirmed statistics on email marketing.
It’s important to understand that email marketing performs better than any other marketing technique available.
It is because it can bring you a 4400 percent return on investment which is a huge amount.
A survey by Econsultancy’s Email Marketing Census confirms this and nearly three quarters of 689 corporate participants rating the survey as excellent or outstanding for ROI.
The highest percentage of any channel that has been cited.
The great thing about email marketing is that it does more than just turn leads/subscribers into clients/customers.
It can also give you an advantage over your competitors by making it simple to…
- Improve the overall experience of the customer and move this to the next stage.
- Be at the top of your customers’ minds by establishing a strong brand image.
- Offer customers and prospects personalized experiences that can then spread information about.
- Improve the value of life for customers by providing real value over time.
We now have a bit of background information on email marketing, we can begin to understand the basics of.
Let’s review 10 shocking statistics about email marketing to convince you (or your spouse) that it’s worth the time to engage in email marketing.
10 Eye-Opening Email Marketing Statistics
- 1: Email Use Worldwide Will Top 3 Billion Users By 2020
- 2: Email List Segmentation Leads to Lower Unsubscribe Rates
- 3: Open Rates for Personalized Emails Average 18.8%
- 4: 59 percent of B2B marketers agree that email is their most efficient method of revenue generation
- 5: 86% Of Professionals Prefer Using Email When Communicating For Business Purposes
- 6 Email comes in third place as a reliable source of information for B2B audiences.
- 7: 50% of Consumers Buy From Marketing Emails At Least Once A Month
- 8: Mobile Email Marketing Now Accounts for 55% of Email Opens
- 9: Welcome Emails bring in 320% more money than other promotions
- 10: Customers who Purchase Products that are sold via email spend 138% more than people who don’t Get Email-based Offers
Statistic #1: Email Use Worldwide Will Top 3 Billion Users By 2020
Let’s begin with our list of marketing email stats with a research study by the Radicati Group.
It is predicted that the average number of email users will exceed 3 billion by 2021.
That’s right an enormous portion of the population (almost 50%) will be using email accounts in the near future.
Actually when you examine the usage of email in the present, Gmail (one of the most popular email applications).
There were more than one million users around the world according to Statista.
Email will not go away. We’ve seen the way social media can appear and disappear.
Yet the email service has been around. It is growing stronger and will deliver more impressive results over the next year.
Even the fact that social media is increasing in popularity, websites like Facebook along with Instagram are gaining new users in a flurry.
It’s still not anywhere near the reach or potential of emails.
Talk to any digital marketer who has the experience and he or she will inform you that email is in fact the largest “closed” online social networking site there.
Whatever way you’re advertising your business and how you’re doing it, you must include email marketing into the mix since it’s a certain method to…
…connect with your audience, regardless of what the generation (millennials Gen Z, Gen Z, etc.) at no cost.
If you establish a rapport with customers and prospects via emails, you have a higher chance of winning an ongoing business over the long term.
The main point is that email is a medium which acts as a gateway to the messages that are transmitted via the Internet.
If you don’t consider email seriously, it will become difficult to create a sustainable business online. This is exactly the kind of thing you’d like to avoid.
Statistic #2: Email List Segmentation Leads to Lower Unsubscribe Rates
In the year 2000, Lyris, Inc. surveyed marketers using email segmentation.
The majority of subscribers saw an increase in their average open rates, and lower rates of unsubscribes.
In a separate study carried out by MailChimp the segmented marketing campaigns may increase the rate of open in the form of…
…14.65 percent when compared to the non-segmented campaign.
The researchers also discovered that list segmentation increases the click-through rate by as high as 59.99 percent.
Of all the data on marketing via email This one illustrates how important it is to segment your email list in the most effective possible manner.
The primary reason segmented emails are so effective is that they are very relevant.
The content of these emails is tailored to each subscriber’s needs based on crucial information such as:
- Age
- Gender
- Location
- Behavior
- Interests
- Life cycle stage
The idea behind sending emails in segments is to prevent sending generic emails to every person on your list of email addresses.
The information you offer to your subscribers needs to be informative and relevant to their desires and needs in all times.
If you continue to send emails that aren’t relevant your subscribers will get annoyed and quit your list…
…maybe perhaps to the junk mail folder.
If you take a look at the other marketing statistics for email marketing in relation to the reasons why email marketing isn’t effective for certain marketers, you’ll see that among the causes is the lack of relevance.
According to MarketingProfs More than 40percent of the marketers who employ email marketing automation aren’t the sending of targeted emails.
In fact, less than five percent of them utilize the layered targeting method This is a huge oversight.
What do these numbers tell you? The success of marketing via email is becoming more difficult and more difficult for companies that send to…
…generic emails, without intelligently segmenting their emails.
If you’re looking to add relevance to your email marketing and improve the engagement of your emails You will need to send out emails that are targeted.
If you take a look at your inbox, you’ll notice that the most effective messages are those which are specifically designed for you.
It indicates that these brands or companies are concerned about your interests and that of you. This is the reason why email marketing is effective for them.
It’s fine to send emails of promotions to your entire list periodically. But , do make sure you take advantage of segmentation in your list regularly.
Statistic #3: Open Rates for Personalized Emails Average 18.8%
In a study by Statista It was discovered that personal emails get 18.8 percent more views than non-personalized ones that only receive 13.1 percent.
Another study was conducted through Experian Marketing Services.
The study found that customized subject lines for emails helped to get an increase of 26% in the opening rates and travel businesses gained the biggest benefit.
Another study on email marketing statistics conducted by Aberdeen Group, they found that emails that contain…
…personalized subject lines helped improve the number of clicks to CTAs by 14 percent and conversion rates by 10 percent.
This was confirmed by research conducted by HubSpot which found that emails with the first name of the recipient printed at the top of the…
…subject line is a great way to increase opening rates for emails in addition to CTR than emails with no subject line.
It’s a great opportunity to inform your customers they are entirely about them.
Your message will be noticed by recipients of the emails that are in their inbox, which will ultimately aid in maximizing the ROI of your email marketing.
If you’re using an automation email tool, this should be a breeze.
Personalization is always a subject of discussion in marketing email circles.
Over time, numerous studies have demonstrated the effectiveness of personal emails.
Today, not personalizing your email is an error in email marketing that you can’t afford to make.
Statistic #4 59 percent of B2B marketers believe email is their best method for revenue generation
As per Emma Marketing Software, 59 percent of B2B marketers believe that email is the most effective channel for marketing for…
…generating additional revenue.
The reason for using email marketing is that you increase your sales.
The process of opening your emails and having your readers click your links is fantastic.
However, these are just vanity measures if you’re not noticing an increase in your revenue due to the increase in the rate of transactions.
An email has repeatedly proved to be a reliable way to communicate your marketing messages and increase revenue.
It’s not surprising that companies who have succeeded in using email marketing consider it to
be an avenue with the greatest chance of generating revenue.
If you’ve attempted marketing by email previously, you’ll know it’s a matter of experimentation and trial, particularly when you’re a novice to the concept.
If you’re trying to increase your revenues and gain more ROI through your email marketing campaigns.
You must focus on increasing your conversion rate.
Here are a few tips you can take to make sure that you’re turning a greater percentage of your email list to profits:
Send your newsletter’s email visitors to a specific webpage for landing (applies to both new and old customers).
Instead of sending them to your home page or one of your pages with offers.
Utilize a well-crafted call-to-action that actually prompts readers to act. Provide them with a reason and the benefit of doing so.
In order to deliver the appropriate message to your list of email subscribers make sure you test a variety of offers to determine the response of your customers.
Check out which offer inspires people to click the buy button.
Not least, growing your email revenue is a long-term endeavor. Therefore, you should focus on building long-lasting relationships with your customers.
This is how you earn an attractive return on your investment without getting impatient.
Statistic #5: 86% Of Professionals Prefer Using Email When Communicating For Business Purposes
Another significant statistic that is that we have included in our list of statistics on email marketing includes the reality that…
…86 percent of professionals have a preference to email over other communications methods when it comes down to business-related needs.
Does email marketing work?
According to the saying the proof is within the pudding. If you look at the above marketing statistics for email.
It’s evident that the majority of professionals believe that email is the most effective way to communicate.
It’s even better than face-to-face meetings and phone calls.
Consider, why does email receive so much attention? Simply put, it’s because it has the capability of real-world outcomes.
If you didn’t, there wouldn’t be professionals who are serious about using it to carry out their business tasks.
In addition, email can provide an element of comfort when helping to start new conversations.
Then, it can be shared via phone or face-to-face.
This makes email the first method of communication prior to going further with a business deal.
There are many professionals in every field who utilize email to expand their businesses and connect with their colleagues.
It’s an excellent method not just to increase your customer acquisition but also for retention.
Therefore, it shouldn’t come as any surprise to do the same thing and get more results over a long period of time.
Number 6: Email is the 3rd most important source of information for B2B audiences.
Imagination Publication reported email as the third-most influential resource for information and data for B2B groups.
The only ones who are behind this are colleagues’ recommendations and thought leaders from specific industries.
Could this be one of the reasons that 93 percent of B2B marketers utilize marketing via email?
If you study all the well-known data on marketing via email this one is the most obvious.
If you run a company and are looking to build a brand, you must create an influence. This is how you get customers.
Customers who want to share the news about your company. This is why email is an excellent method to achieve this.
It’s an obvious choice. If you are the owner of a company and are looking to create an effective image, you must establish the influence.
This is how you can gain customers or at least customers who wish to share the news of your company.
A solid email marketing strategy that shows you are truly concerned about your clients/customers and work to provide them with real value is a big plus.
It grants you permission to get in touch with their email address and connect with them on a more advanced level.
In return, they show your brand the respect it deserves. This will make you more influential within your field.
People are drawn to reliable sources in order to gain knowledge.
Two factors that rank over email – are peer recommendations and thought leaders each a source of high-quality information.
A majority of people are attracted by them simply because they believe in them.
The third-place that email is ranked following these two reliable sources suggests it’s a fantastic way to establish solid relationships built on trust.
You can also you can sell more of your goods and services.
The main word here is trust. It is necessary to establish connections that will help you grow the business back to life repeatedly.
To ensure you’re developing trust throughout your entire process be sure to:
Send emails that aren’t focused on your product or brand. Focus on the customer since that’s how you’ll earn their confidence.
The more you emphasize it to them, the more likely it is for you to persuade them to invest in your business and feel a sense of belonging.
Concentrate on nurturing leads and providing value to your customers by using email.
There’s no need to rush to close the deal since it’s bound to go wrong.
Provide them with a range of data that sets your company apart from others and will establish your leadership position.
Don’t be content with sending the same generic advice. Provide them with advice you would offer to your friend.
Do not turn your emails into sales advertisements. Instead, transform them into articles that your recipients are happy to give to friends and colleagues.
Your products and services clearly help with a few issues Create content around these.
Statistic #7: 50% of Consumers Buy From Marketing Emails At Least Once A Month
Sales Cycle discovered that 59% of customers say that their purchasing choices are actually affected by emails from marketing.
The other 50% of respondents said they purchase from a marketing mailer at least one time per month.
This is particularly relevant for businesses that sell online.
There is no longer a time when people were reluctant to purchase something on the internet.
At the present increasing numbers of people are purchasing products and services that they want on the internet and this is happening regularly.
The reason email is a fascinating marketing tool is the fact that many perceive it as their personal and private space.
That is that if you’re being let into their email inbox.
You’ll get much of attention on them than in their Twitter or Facebook newsfeed.
People are actually paying attention to emails and are more likely to open them when you’re sending top-quality content.
It’s therefore not surprising that email plays an important part to play in purchasing decisions for more than half of all customers.
When a brand frequently sends out emails to its customers, it will be various content as well as relevant offers.
It’s easy to redirect laser-focused customers to the website for the product and increase the chance for shopping carts to be full.
If your company hasn’t been taking serious email in the past, this is the time to make it happen.
The real-world data on email marketing proves that you can attract more buyers to purchase through marketing via email.
Statistic #8: Mobile Email Marketing Now Accounts for 55% of Email Opens
Based on the marketing-related email figures gathered in the Litmus State of Email report.
Mobile is now responsible for 55% of total email openings.
Additionally, with the rising usage of smartphones, it’s clear that many users use them to do more than only check their email, but also for other purposes.
Also, make purchases.
If you’re a business looking to improve its outcomes from email marketing, you’re in the right place.
It’s up to you to concentrate on sending messages to your subscribers via email via their mobile phones with the most creative methods.
Constant Contact says that 88 percent of smartphone users check their email from their mobile devices frequently.
This makes email much more powerful than the process of creating your own app and then launching it for one of Android and iPhone.
In the end, you need to strive to enhance the experience of your subscribers on mobile, as it was found in Campaign Monitor that…
…52 percent of customers may not want to interact with a business that provides poor mobile experiences.
The key is to focus on offering mobile users an experience that is better since it’s the most effective way to gain new customers as well as keep existing ones…
…especially while they’re browsing through your mail content.
Statistics #9: Warm Welcome Emails Earn more than 320% in Revenue than other Promotional Mailings
GetResponse reports, that on an average of 320 percent, more revenue is attributable to welcome email (on an individual basis) over other email marketing.
Who would have thought welcome emails could be so efficient in earning money? It’s amazing and real.
Marketing experts generally stress the importance of increasing profits from existing customers This is the reason they emphasize returning sales.
But, when doing this you should be careful not to overlook the new customers who join the email lists of your customers.
Making sure that your onboarding experience is smooth is a key factor in increasing revenue that wasn’t there.
If you’re investing money or time to bring clients or customers on your list or not.
It is important to spend time perfecting your onboarding procedure.
This is how you’ll be able to benefit from the powerful welcome email.
One of the best methods to get the most value from an email welcome is to utilize the well-known drip email technique.
In order to ensure that people who aren’t converted by the welcome email, could be converted by other emails from the series.
Here’s a few examples that welcome emails are performing:
- The process of welcoming new customers or prospects
- Thanks to all new subscribers.
- Inviting people to discover your company or brand
- Inquiring new subscribers to answer their most pressing question
- The latest edition of your magazine electronic publication
- Sending them the very first lesson in your email series
- The latest research and resources are shared.
Try to keep your welcome messages short and straight to the point since more than 60% of welcome emails are 50-150 words in length.
Number 10: Customers who buy products advertised by Email, spend 138% more than those who don’t receive Email Offers
Not everyone receives a marketing email, but those who do tend to make more purchases.
That’s at least what the benchmarks suggest on the research done in the work of Convince and Convert
People who purchase goods or services because of receiving an email with a promotion.
Spend an average of 138% higher than those who don’t receive emails with offers.
In terms of email marketing statistics the following one is quite simple. It’s not much more clear than this.
If you make the investment in marketing via email, you’ll be able to increase the likelihood that people will spend more money on your services or products.
It’s a way to increase your earnings without adding additional to your current products or services.
Additional Email Marketing Statistics:
-
- According to DMA the DMA report, for every $1 you invest in email marketing, you will achieve an average ROI of $42.
- Utilizing emojis in your subject line of emails Click Here can boost the open rate up to 29% as well as clickthrough rates by 28 percent.
- Based on research conducted by OptinMonster according to a study by OptinMonster, 45% of abandoned cart emails are read.
Wrapping up Email Marketing Statistics
We were unable to take in all the statistics on email marketing available.
We would like to share the ones that we thought (in our professional opinion) would be the most useful to you as an owner of your own business.
