Shopping Mall Marketing has changed a lot in the past 5 years. In the early days, it was more of a direct response approach to marketing. Over time, and with the advancement of technology and experience, we have reached a time where people can detect any marketing tactics. Thus, next galleria mall owners are now looking for ways to get more involved with their customers, and be more creative with their strategies. This change in approach is important if you own or work at a small business that is part of a larger center, as it has caused some big changes in how you market your business.
Everything is changing online and offline so quickly these days, it’s hard to keep up. A marketing guide for the modern shopping mall. Contains 8 chapters and over 44,733 words. If you are running a shopping mall or retail store, this guide gives you 74 important marketing ideas. The information in this guide is practical and can be applied by anyone with a small business or even a large enterprise level business.
In the past, most shopping malls had to build their own identity and name recognition. Nowadays that’s no longer the case. Consumers have tons of free content available at their fingertips, so it takes a lot more marketing savvy to stand out from the competition. Here are some tips for improving your marketing for shopping malls.
These days, more and more people are shopping online—especially younger shoppers who are less inclined to leave their houses. This affects everyone, especially small businesses and entrepreneurs who still rely on side income. In theory, the Internet has made it easier to keep shops open, but there’s a catch: you’ll need to promote yourself in order to stay afloat. Switching things up with a strong internet marketing campaign will allow you to carve out a place in the constantly-growing realm of Internet business.
If you own or run a retail business in a city where there are several shopping malls, how to promote your business appropriate? Compare to online shopping, the majority of customers prefer to shop on the next galleria mall. Therefore, it should never be ignored. This article will provide some guidance for you.
- Creating a unique identity is important to stand out from the competition.
- Mobile should be a key part of your marketing strategy.
- Collect data for email marketing campaigns.
- Social can work wonders for shopping malls.
- Engage shoppers with entertainment and events.
- Reward frequent visitors with loyalty schemes.
Creating a unique identity is important to stand out from the competition
As a business owner, it’s important to make sure that your company has a unique identity. This doesn’t mean that you have to be the only one in your industry — in fact, it’s probably better if you aren’t — but it does mean that you should have a differentiating factor that makes people remember your company. As an example, let’s look at two companies:
Company A is an accounting firm with no identity. They provide the same services as every other accounting firm in town, and their website looks exactly like everyone else’s. If someone were looking for an accountant, there’s nothing about Company A that would make them pick them over another firm.
Company B is an accounting firm with an identity. They provide the same services as every other accounting firm in town, but they have unique branding on their website: green text on a blue background with pictures of puppies and kittens everywhere! If someone were looking for an accountant, they’d remember Company B because of their unique branding, even though it isn’t really different from anyone else’s branding.
Mobile should be a key part of your marketing strategy
Mobile is the future, and it’s time to embrace it.
Your customers are using their mobile devices to find you, and they expect a seamless experience across all devices. That means your digital marketing efforts should include mobile tactics.
Here are some tips for integrating mobile into your digital marketing strategy:
Create a mobile-friendly website. Make sure that your site is easy to navigate from a phone or tablet, with large buttons and text so visitors can easily tap on links or fill out forms. The last thing you want is for people who land on your website from their phones to get frustrated and leave without converting.
Optimize your content for mobile search engines. If you want people searching Google from mobile devices to find your content, then make sure your site has optimized images, video and copy for those specific searches.
Integrate social media into every part of your marketing strategy — including email marketing — so that you’re reaching people wherever they are most likely to engage with you at any given time.
Collect data for email marketing campaigns
Email marketing is a great way to connect with customers, especially if you can segment them by location, interests, and more. But it’s not as simple as sending out a message and hoping for the best. You need to collect data from your customers first.
The good news is that collecting customer data is relatively simple. Here are some ways to get started:
Add a sign-up form on your website where visitors can submit their email addresses. You can either use a free plugin like Gravity Forms or MailChimp or build your own form using HTML code.
Add an opt-in box on your blog posts or landing pages.
Social can work wonders for shopping malls
The rise of social media has changed the way people shop. Now, according to a survey by Resonance Consultancy, 64% of shoppers are influenced by social media when making a purchase.
Shopping malls that take advantage of this trend can benefit from increased footfall and higher spending per head.
And there are other benefits too:
Social media can help you build your reputation as a shopping mall. If you have an active presence on social media sites, consumers can learn more about your brand and its products or services before they visit your store. This will make them more confident in what they buy and encourage them to spend more money.
Social media can help you target specific demographics with relevant marketing messages.
Engage shoppers with entertainment and events
“We’re excited about this because it’s something we believe can change the way customers shop,” said John Furner, president and CEO of Sam’s Club, who demonstrated the service on stage at the company’s annual investor event on Thursday. “It’s no longer about just picking up a product — it’s about having fun while you do it.”
Reward frequent visitors with loyalty schemes
It’s not just about getting new customers, but keeping the ones you already have.
To build loyalty, start by building a rewards program that recognizes frequent visitors and gives them a reason to return.
A loyalty scheme is designed to reward your best and most loyal customers with exclusive benefits and discounts.
Reward your top spenders with additional discounts, freebies, and free gift cards.
Offer discounts on products or services that are most favored by your regulars.
Conclusion
Food courts, restaurants, and retail stores are abundant within America’s shopping malls. The food court is a popular destination for visitors who want to enjoy a quick bite to eat or simply satisfy hunger pangs between shopping excursions. The situation is not unlike the one described above.
