What is ecommerce marketing?
Any marketing initiatives used to promote your online store and increase sales are referred to as ecommerce marketing. That involves encouraging customers to make their first purchase at your store as well as encouraging existing customers to make additional purchases.
Although an online store is the final destination for customers, ecommerce marketing can occur both online and offline.
Online merchants cannot develop a brand into a profitable e-commerce company without e-commerce marketing. Hire an digital marketing company in Navi Mumbai for better business growth.
17 Ecommerce marketing tips
After looking at what ecommerce marketing is, let’s move on to some advice to assist you make it better.
1. Make use of real-time customization
The era of “spray and pray” advertising is over. The modern consumer expects a bespoke purchasing experience that is based on their requirements. The likelihood that customers will purchase increases with the relevancy of the deals you promote.
In fact, 74% of online users find it annoying when the material on a website (such as adverts, offers, or promotions) seems unrelated to their interests.
Send customers personalized marketing messages based on their surfing history, hobbies, and choices. In this manner, you can guarantee that they are appropriately targeted and more likely to elicit an answer.
Customers also desire a tailored experience at every stage of their client journey. You can accomplish this by taking an omnichannel strategy to retailing. In this approach, a consumer can continue where they left off on a mobile device later if they unexpectedly abandon the checkout process on a desktop.
Though it’s crucial to keep in mind not to go overboard with personalizing your marketing communications. After all, there’s a thin line between violating customers’ privacy and exploiting their personal information to tailor communications.
2. Utilize sales discounts
Your e-commerce store can provide discounts in a variety of ways. Seasonal sales are popular among brands, but there is also room for volume discounts, buy one, get one free offers, and simple promotional discounts like 60% off everything.
Attempting to evoke a sense of urgency is helpful regardless of the strategies you choose. Utilizing the psychology of scarcity is key. A good approach to do this is by using countdown clocks that display the amount of time that a sale has remaining. Additionally, be sure to clearly indicate the discounts you are providing so that customers are aware of the offers they are receiving.
Discount sales are a terrific method to increase volume, but they will also have an impact on the average order value, so you must constantly consider what is ideal for your company.
3. Adapt your website to mobile devices
According to statistics, mobile now accounts for approximately 55 percent of all internet traffic worldwide, compared to just 43 percent for desktop. As a result, any modern company must have a responsive, mobile-friendly website.
Here are a few ways for doing that:
- Create a responsive website.
- Verify that your website loads promptly.
- Improve site search and mobile site optimization
- Make the checkout process easier
- Use big, transparent buttons
4. Include live chat
Before making purchases, clients can voice their queries and concerns via live chat. Your customer’s decision-making will benefit from your agents’ sharing of product information and knowledge base articles. By eliminating any lingering doubts, this boosts conversion rates and enhances client buying experiences.
5. Utilize opt-in pop-up ads
Do not undervalue the power of opt-in offers if you want to increase conversion rates. Visitors are encouraged through pop-ups to join your email list, newsletter, or loyalty programme. This expands your contact list, which is beneficial for email marketing and ultimately increases sales.
6. Offer free shipping
It’s time to consider adding free shipping to your business’s menu of options if you don’t already.
Free shipping has certain drawbacks. In fact, many consumers now take it for granted, even when buying less expensive goods. The ability to boost sales and revenue is clearly advantageous to your company.
7. Lower the rate of cart abandonment
For e-commerce companies, abandoned carts are a major source of irritation. Customers are so close to making a purchase from you then suddenly, poof, they vanish. That amounts to a significant loss in both revenue and clientele.
8. Encourage client testimonials to foster trust
User created content gives your ecommerce marketing efforts a completely fresh viewpoint. Consumers may now turn to their other customers for a better notion of what is excellent and what to expect, rather than having to trust what the business claims. Such social proof is an effective psychological persuasion technique.
9. Step up your email marketing
A study found that 89 percent of marketers cited email as their primary lead generation method. To increase the number of subscribers, be sure to clearly advertise your email capture locations on your website for newsletters and similar services.
10. Offer top-notch client service
The ecommerce industry is about more than just high-quality goods and in-demand styles. These undoubtedly aid, but to truly stand out, you must offer top-notch customer service.
Today, doing so entails adopting an omnichannel strategy to support prospects and customers across many channels, giving each encounter or touchpoint equal importance.
11. Reward loyal customers
Repeat business is the lifeblood of your brand. And implementing loyalty programmes as an incentive is one of the best ways to keep people coming back.
It is totally up to you how and why you want to thank your consumers. You may offer reward points, for instance, that clients can use to earn free goods, vouchers for discounts, or free shipping. Additionally, it pays to customize your loyalty programme so that clients only receive benefits that are pertinent to them.
12. Take an innovative approach
The majority of those looking to stand out in the e-commerce world invest money in trying to offer cutting-edge goods and services, only to subsequently discover that almost identical goods and services are already on the market. And even if they aren’t, it won’t be long before another person does.
13. Bear the user experience in mind
Nothing is more aggravating to a customer than a website that is poorly designed. First of all, it gives the impression that your brand is unreliable. Of course, there are also the pragmatic issues of making it challenging to navigate and thereby impeding the creation of sales. Even something as minor as using the incorrect colours or text size can have a significant impact.
The client experience is influenced by how things are sorted, displayed, and much more. To ensure that your website brings delight rather than frustration, make sure to conduct user testing.
14. Use social media
Your ecommerce marketing plans would benefit greatly from the addition of social media. By include products in your Instagram posts and using pertinent hashtags, you may create an additional direct path to purchase.
