Search engines like Google, Bing, and Yahoo take into account several factors for ranking search results. These factors are called SEO factors. One of the key goals of SEO should be to fulfill the need of an online user. How do you find what a user needs? It is the purpose behind the search query that a user types into the search bar.
What is search intent?
Every user conducts a search on a search engine for a reason. This reason is called user intent or search intent. Whenever you search for something on the internet, you have a purpose or a need to fulfill. You might want some information or an answer to a question that has been nagging your mind. When a search result quenches your thirst with relevant information, it means the content has been optimized to fulfill your search intent.
This article aims to emphasize the need for optimization of websites for user intent.
Four reasons you must optimize content for search intent
For all businesses nowadays, online brand image is a key marketing tool. SEO plays an important role in increasing your website traffic, and you can achieve that by incorporating user intent on your website or blog content.
Thus make sure your landing pages and blog content is well-suited to the needs of a user. User intent can be considered in four kinds of needs, which are either information, navigational, commercial, or transactional. Following are the reasons you need to take these needs into account:
1. To fulfill user’s needs
When your content and landing pages provide information that fulfills the informational needs of an average user, the user is prone to spend more time on your website compared to other search results. Since you fulfill their need, the Google algorithm ranks your content higher than other search results.
No matter how wide the variety of products showcased on your website, how well researched the information is, or how useful the showcased product is, if it doesn’t answer their query, you probably didn’t pay enough attention to relevance to user intent.
2. To keep leads on your page.
Keeping leads on your webpage is a very crucial digital marketing need. When your website is loaded with information aligning with the user intent, answer their query, and you will have a high chance of generating leads on your website as they engage with it and spend time on the website.
When the visitors spend more time on your website, it tells the search engine algorithm that your page has useful content that meets the online visitor’s information, transactional or commercial needs.
3. To build your brand’s authority.
When the landing pages of your business website match the user search intent, it helps build the authority of your business in the relevant field. When you are giving relevant information, it gives the user a sense of credibility about your business. The content reflects that you know the line of work and are trustable in your domain.
In the online world, authority and trust play a crucial role in earning businesses the desired SEO ranking. You can rely on an SEO services company in Dubai to make sure you build your brand’s authority online. It sounds hard, but the professionals make it possible for many websites out there.
4. To improve brand awareness.
When our content matches user intent and it appears in searches, people become aware of your brand. They get to learn what your business, products, and services are about. With more knowledge of your business among the masses, the chances of conversion will be higher, and higher conversions will lead to indirect promotion.
In this way, following SEO rules and matching user intent will boost your business prospects and your online image. Thus, you will have an added advantage of improved brand awareness and, thus, a boost in business profitability.
5. Incorporate user search intent!
Customers are the most important players in how your business performs. Regarding online image building, you need to improve your website ranking in search results on various search engines. How to achieve that? No rocket science is involved, and you just need to incorporate key search engine optimization rules on your website with the help of professionals.
Keep in mind what the user needs. If you shape and design your website content according to the needs of an online user, you will find it easier to reach your goal of good website performance. Matching with the user’s informational, transactional, commercial, and navigational needs may become your ultimate recipe for success in a digital world. Or, to put it another way, the online brand image may not grow without keeping in view the needs of your target audience.
Thus do not forget to incorporate user intent.
