E-commerce is growing at a fast pace. Pandemic has resulted in boosting retail e-commerce in the UK. In 2020, it was over 45% year-over-year (YoY) growth in e-commerce sales and is expected to grow over 20% by the end of this year. With this, ecommerce sales are expected to rise to over £185 billion.
The above facts highlight the importance of an ecommerce web store to grow your business online in today’s digital times. And for this, a high converting and responsive ecommerce web design is essential.
A user friendly website can be designed and implemented using a powerful ecommerce platform such as Magento 2.4. It is the perfect platform for developing an ecommerce website with all the latest features required to run a web store successfully. A Magento ecommerce website boosts sales and offers great returns. Here we present more reasons why Magento web design is the best for creating ecommerce store front.
Responsive Website Design
Today most people shop on their smartphones. This means that a big chunk of your probable customers is on mobile devices. And if your website is not responsive then you will miss on a large portion of sales.
Magento ensures a responsive website design for your storefront. In Magento 2.4, the versatile themes Luma and Magento Black ensure that your website is compatible on all smart devices. It means your audience gets the best view of your site on every device be it an android phone, iPhone, iPad or tablet.
With Magento themes, you don’t need to build a website from scratch and this saves time.
Optimal UI/UX Design
If you offer an optimal user interface and the best user experience then your conversion rate can increase manifolds. Easy to navigate website means more engagement and higher sales. A great shopping experience will ensure repeat customers.
Magento 2.4 offers an unmatched user experience, pages load much faster and the checkout process is hassle free.
AI Powered Shopping Experience
This platform offers a high level of shopping experience by using Artificial Intelligence (AI) and machine learning. It has an innovative feature of product recommendation which is powered by Adobe Sensei.
The AI learns the shopping behavior through machine learning and thus suggests the right products to customers as per their liking. There are numerous types of product recommendations such as trending, recommended, and best sellers. This ensures an increase in the conversion rate and returns customers.
If you want to create a responsive website design for your business, connect with KOL, a leading web development company in the UK.
Content Management is hassle free
The CMS functionality that Magento ecommerce platform offers is hassle free, anyone without any knowledge of coding can handle it. Using this function, one can easily display content on various pages in just a few steps. You can select the template and layout of your choice and publish engaging content. This will result in higher traffic.
Search Engine Optimisation
Magento makes optimising your content super easy and this helps in increasing your SERP ranking. It has advanced SEO features to optimise product pages. As the ranking will increase, the traffic on your website too will grow. More leads mean a rise in the number of conversions.
Easy to customise
Magento makes it easy to customize your ecommerce store to match your needs. It also results in better performance, higher engagement, and more leads and conversions.
Magento ecommerce platform offers aesthetic designs and the latest functionalities. You can select from unlimited free and paid themes. Select a theme that will effortlessly reflect your brand identity and offer a seamless user experience.
This platform offers scalability which means that once your website starts converting leads into customers, you can replicate the success formula by growing your business and by adding more categories and products.
