Many enterprises have adopted the use of mobile apps for a wide range of reasons. Some companies launch apps to increase efficiency, while others do this to expand the customer base.

Whatever the intended purpose of a mobile application, its effectiveness or lack thereof remains unknown without analyzing its performance.

More often than not, app owners rely heavily on download numbers and user reviews to gauge success, yet these figures and comments only tell half the story.

Without using analytics tools, it becomes hard to assess how well a mobile app is doing in the market. Take for instance a new app that becomes quite popular in the initial days of its launch.

Users can stop using the app later on for whatever reason in spite of having downloaded it. This is where mobile analytics tools come in handy. Katienicholl

They monitor and analyze app performance to provide useful data on usage and adoption rates.

It is important for businesses to use analytics tools to measure how their apps fair in the mobile world.

This provides several benefits since app analytics tools can prove to be very useful at gathering business intelligence.

What Metrics does Mobile Analytics Measure?

Just like in the web world, the use of analytics tools is starting to gain root with mobile apps. The drive for this has been due to the user data that mobile analytics tools are capable of gathering.

It is possible for example to track down session lengths, which simply tells you the period of time when users open and close an app.

Session intervals also measure repeat usage by looking at the time between when an app was first used and the next instance.

Some tools help in tracking down metrics such as first discoveries, downloads, user sessions, and in-app purchases. When used correctly, all this data can be used to maximize value and return.

The best part about mobile app analytics tools is that there are many choices from which to choose. For instance, app owners can use tools like Segment.io, Google Mobile App Analytics, TestFlight, Localities, Mixapanel, Geckboard, Clicky, Mobile App Tracking, and many others.

Using these tools is an essential part of the mobile software development life cycle, and especially during the testing phase of an app.

The Impact of Incorporating Mobile Analytics

There is no doubt that mobile analytics tools offer valuable insight into app usage. But, what impact do these tools really have? Well, with the kind of data that app analytics tools provide, they make it possible to:

Track down where relevant users come from and what devices they use
Identify specific areas of improvement to enhance the overall user experience (UX)
Monitor mobile tweaks in real-time and how they affect conversion rates
Improve user engagement
Increase user retention
It is evident that analytics tools are an indispensable part of the success of any mobile application. Using these tools can improve the overall marketing strategy for any app.

It is therefore important to ensure that your mobile app development team uses analytics tools in order to maximize your return on investment. WHY ANALYTICS MATTER IN THE APP WORLD

Jack Sparrow is a blogger who has a penchant for mobile apps. He takes pleasure in sharing useful information related to app development. If you want to learn more about this topic, Jack suggests you click here.

Read More: Katienicholl

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