For the majority of sellers, advertising is bound to be the majority of the overall plan. It can be a challenge to determine where to begin. If you’re selling your products on Amazon you’re likely to find that you’ll need to get acquainted with Amazon AMS.
AMS is the abbreviation in the form of Amazon Marketing Services. In September of 2018 the terms Amazon Advertising Platform (AAP), Amazon Marketing Services (AMS) as well as Amazon Media Group (AMG) were withdrawn. The names were then reintroduced under the umbrella ‘Amazon advertising.’
It was the Amazon Marketing Services account that became the Advertising Console, however, many continue to refer to the platform as AMS.
The Amazon algorithm favors sales and clicks with better search results. Because of this, it’s not easy when new items don’t gain recognition when they’re released for the first time. The solution? Amazon AMS.
Amazon AMS was launched in 2012 as a self-service marketing solution for sellers. It gives you total control over the amount you’re spending on your advertisements and who is most likely to view the ads.
It is a pay-per-click (PPC) platform that offers three options for display ads on products as well as Sponsored Brands and Sponsored Products. Learn what is Amazon PPC to make the big bucks.
You can make use of these ads to direct your customers to a personalized site or information page on Amazon. Here’s a brief description of these alternatives:
Amazon Sponsored Products:
They are either keyword-driven or content-driven, and you’ll find them on the right side, as well as at the top and bottom of search results. You can select either manual Targeting or Automated Targeting for these ads.
Automatic Targeting uses Amazon’s algorithms to choose an ad group by the history of conversions and content. Manual Targeting lets you select the right keywords for your product.
Sponsored Brands:
The ads, previously referred to as headline search ads are as well driven by keywords. You’ll find them at the top of the results. The aim is to turn consumers into buyers that are at the beginning of the buying process.
The ads appear like banners and appear when someone searches using keywords that match the campaign.
Product Display Ads:
Product Display ads are a great option for you if you are planning to target your competition and get their customers interested in your product instead.
These are a great way to use them as a final opportunity for customers to look over your product as they are displayed on specific product pages before clicking ‘add to cart.’
These ads offer plenty of data, such as the number of clicks, expenditure per impression, sales total as well as your cost of sales.
Using Amazon AMS
To begin using Amazon AMS, you’ll first be required to sign up for Amazon Advertising. Then, you’ll have the option to decide which of the advertising types is most suitable for your product.
Each advertising campaign should start by gaining a thorough understanding of the target market. So you’ll know what to do when it comes to keywords and your targeting.
It’s easy to cut down your marketing budget using AMS. That’s the reason it’s essential to establish an effective plan and continually modify your advertisements in line with their effectiveness.
