Lack of visibility and branding quality can make it difficult for many brands to reach new customers on Amazon.
Amazon branding is essential for building brand equity, connecting with customers, and establishing trust.
“Increased audience overlap and increased competition have resulted in an increase in the number of direct brands. This requires a renewed focus on creativity as a strategic differentiation. If brands want to stand out among millions of creative agencies, they must design with conversions as a priority.
1. Transfer your brand equity to Amazon
Many brands have some form of brand equity outside of Amazon. How can you transfer that equity to your Amazon store?
Amazon recognizes the needs and provides several tools to help sellers make the transition.
These are some of the creative tools Amazon offers:
- Brand shops: These stores are dedicated to your brand and give your customers a single place they can shop for your products.
- Enhanced Content: Amazon does not just allow content; they actively encourage it. They allow brands to tell their brand story and create FAQs.
- Detail page pictures: Amazon allows sellers to have complete control over page images. Amazon allows you to upload multiple images or insert videos.
2: Take advantage of your amazon store page
Your Amazon Store allows many brands to offer additional products to customers. It’s where many brands have the opportunity to introduce additional products to shoppers.
There are many ways to do this, but landing pages is the best. Brands can identify different traffic streams and create custom landing pages for each one.
- Internal traffic Using Sponsored Brand Ads you can drive traffic from Amazon to your store.
- External traffic – Consumers can search for your store using search engines, or via paid social media ads.
- Brand Link: Customers clicking on your link are highly valuable as it usually shows strong interest in your company.
3. Develop your messaging mix
There are two types of messaging: brand messaging and product messaging.
Product messaging is more about the product. The messaging describes the product’s complexity while communicating the main reasons why consumers should purchase it. This messaging is often delivered in the form of FAQs.
Your brand messaging is what tells the story of your company. It communicates the core elements of your brand and lets customers know what you value. Brand messaging is essential for building brand equity on Amazon and offline.
4: Create comprehensive product detail pages
Although be aware of all the moving parts that make up your brand or product, the consumer only sees one reality. All elements of your detail page must work together to communicate one message.
All aspects of your content, from imagery to text, should be used to create a cohesive experience. You can communicate more effectively why your product should be purchased by pairing appealing content with imagery.
5: Optimize your detail page images & copy
You can make your customers happy by supporting main images with auxiliary photos that highlight additional features. And find the best images by looking at the top-ranking search results for terms related to your product.
Amazon On-Page Content
- The title of your product: This will grab the attention of your customer and draw them in.
- Bullet points – Consumers don’t like to read paragraphs. Bulletproofs keep bulletproofs short, sweet, easy to read.
- Product description – With so many products available on Amazon, it is important to have a compelling product description.
The optimization method follows two things
- Discovery: This makes it easier for your products to be found on Amazon’s search engine.
- Purchasability: This ensures that your content speaks to the product features of your brand to the highest standards.
Read More: What is Retail Arbitrage & How Does it Work
