Ecommerce has grown to become a (more than) trillion-dollar industry in just a few years, with more than 80% of worldwide customers shopping online. And, because of the recent e-commerce boom, competition is fiercer than it has ever been. There are no indicators that this is going to slow down any time soon. (product features)
You need to know how to write a product description that sells whether you’re starting a new eCommerce site or optimizing an existing one.
What are the benefits of a well-written product description? (product features)
People decide whether or not to buy your product based on the product description pages.
It’s all too usual for firms to invest time in their marketing, engage with customers on social media, and drive traffic and interest to their items — only to have the things fail to sell.
What is the reason for this? (Hint: that isn’t likely your pricing)
The majority of the time, it’s due to one of two factors:(product features)
You don’t have all of the information a customer requires to make a decision. Your product’s graphics or description aren’t up to par.
There’s a gap between the messaging and attention to detail used in marketing and on product pages. Your marketing isn’t the end of your branding. It’s critical that you employ your brand voice and vision to infuse your product pages, as well as paint a picture of how your items can help solve your customer’s problem.
If you really want to know how to write a product description that sells, remember this: visitors to your website have no idea who you are, what your product is, or whether or not they can trust you. Your traffic may always be able to locate something less expensive.
Getting sales is a sign that someone is prepared to put their trust in you and take a chance that you can meet their demands. As a result, make sure your website contains all of the necessary parts and that your description entices your target buyer to click the “purchase” button.
A Good Product Description’s Elements(product features)
You’re not the Amazon of the world. And, because sustainable brands don’t cut corners to save money, your products won’t be inexpensive either. That means you can’t cut corners when it comes to creating conversion-optimized product description pages.
The elements of a good product description page are these nine items.
1 – Keyphrases
This is an SEO method, but I’m putting it first since you need to know what term you want to rank for before you begin developing your page. If your product is anti-aging, you’ll want to emphasize rejuvenation and anti-aging across the page and in the product description. Maintain the taste throughout and you’ll have a lot better chance of writing an excellent product description.
2 – How should a product description page be written? SHARE YOUR BENEFITS WITH OTHERS!
Don’t forget to mention the advantages of your product. This is unquestionably the most important factor to your buyer! What is the benefit to them? Your customer is self-centered and finicky, and there are plenty of other options available to them — so why should they choose your product?
Don’t believe that putting these in your tale or a paragraph of text will suffice — it won’t for most items. The top 3-5 main benefits for the ideal buyer are clearly listed in great product descriptions. This necessitates a thorough understanding of your customer’s requirements.
3 – A Product Narrative
There’s a backstory to your goods. Period. You have a story whether you’re manufacturing it with your bare hands, conducting research to provide the knowledge to your audience, or simply selecting the best suppliers for your company. It’s worth sharing.
Make an effort to construct your tale in such a way that your audience can envision themselves utilizing your product for the same reasons you did.
This should be under your “add to cart” button and the price, but depending on your subject and the length of your story, it may have to go below your actual product description.
4 – Headings and subheadings
Even some “excellent product descriptions” don’t include these, which I believe is a mistake. People nowadays scan web pages rather than reading them word by word. Make sections for things like benefits, the story, and ingredients so that people can quickly discover them.
5 – If applicable, ingredients
Put the ingredients, all of them, front and center if your product is consumable. This is especially true if your company prides itself on being environmentally conscious.
If there are certain ingredients in the product that you particularly enjoy, make a point of highlighting them. Simply ensure that all of the ingredients in your product are easily accessible.
6 – Makes Sense as a Title
Someone unfamiliar with you or your brand should be able to understand your title. Make sure you have a visual representation of what you’re offering, not simply your extremely attractive branded name. Also, if the size is important to your brand, include it.
It’s also worth noting that the adjective is a keyword for a selling point. This type of information should also be included in your Search Engine Listing Preview.
7 – Scale/Sizing Options
There are several examples of people who purchased a product expecting something specific and instead received something much smaller or much larger.
Don’t be that company’s brand.
Provide scaling alternatives, something to demonstrate scale in your photographs, and if it makes sense, put it in the title. You’ll never hear a buyer complain about size or scale if you incorporate this into your product description page.
Source: product rule, product features
