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BusinessInternet and Businesses

Tips for Creating an Amazon PPC Strategy

Are you thinking about Amazon advertising? Amazon advertising is a great option for increasing sales and reaching more customers.

What is PPC?

Pay-per-click advertising (PPC) is a marketing model where you pay only when people click on your digital advertisement. They are likely to be at the top of Google SERPs when you search for a product.

Let’s suppose, for instance, that you are looking for Bluetooth headphones.

For example, you might type “Bluetooth headphones mac” into your browser to see results for businesses that have the word “Ad”. Clicking on these Google Ads will result in the business paying for the click. The click would not be paid if someone looking for the exact same product clicks on the same website. This is an organic click and not a paid click. Does that make sense?

What are Amazon PPC Ads?

Amazon’s PPC platform works in the same way as Google Ads. You can pay per click, by impressions or by type of engagement. Retargeting customers can be done based on shopping habits.

Amazon PPC lets you choose from three different offers:

  • Sponsored Product Ads
  • Sponsored brand ads
  • Sponsored Display Ads

These ads may be displayed on Amazon ads for products you are interested in (i.e. sponsored product ads), or on third-party websites (i.e. sponsored display ads).

3 Strategies to Improve Amazon PPC Bids

There are some best practices that you should follow when setting up Amazon campaigns. Alex Wolfgram is a PPC expert. We spoke with him recently to get his top tips for setting up Amazon PPC.

Choose a Bidding Strategy

You can choose between Manual bidding and Automat bidding.

  • Manual bidding permits precise keyword targeting, while automatic bidding “automatically” selects the most relevant keywords. Amazon will then choose product pages that are most likely to convert.
  • Automated bidding can be a great way of quickly gathering data about what converts and doesn’t. Manual bidding, on the other hand, is easier for those who are clear about their target market.

Cross Analyze Keywords with Other Marketing Platforms

Are there cross-data points between Google Ads and Google Analytics that you could reference? If you do, find out which keywords, search phrases, and products you have noticed, then apply them to Amazon.

It’s data that you already have, so it makes sense to leverage it!

More Listings Usually Means Better Conversion Results

Include as much information as you can in your ad. Include pictures, headlines, and bullet points as well as descriptions, FAQs, and descriptions. You can expect a higher conversion rate from both organic and paid searches if you give more information and are transparent.

Quick Do’s & Don’ts

To ensure that you make the most of your Amazon PPC strategy and to avoid making rookie mistakes, here are some other tips.

Do you?

  • Keyword research
  • Before advertising, optimize listings
  • Learn what you can afford to buy CPCs
  • Take a look at your competitors
  • Find out the search volume for your product


  • If you are unable to afford high CPCs (cost per click), avoid advertising products
  • Make sure you have enough inventory to handle an increase in orders

Read More: Beginners Guide to Amazon Search Marketing

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