Translation of advertising content
Advertising translation services are significant for a successful marketing campaign. It plays a vital role in business growth because it enables its successful internationalization of setups and companies. Advertising translation services also help to optimize communication and interaction with the customers.
Therefore, to achieve the best results and ensure content and texts’ originality and effectiveness in the native market, it’s important to take the marketing strategy to the next level. For all this, it is significant to be well aware of the whole process and its specific characteristics.
Types of advertising documents
Advertising and marketing translation services deal with a huge range of documents and content. This content is the backbone of the business in terms of importance.
If it strikes the right chord, it can help the business to boost sales and generate good revenue. It embraces a good range of texts and mainly with promotional and information content. Advertising translation covers the following documents
- Promotional brochures
- Blog posts
- Corporate websites
- Advertisements
- Press releases
- Business presentations
- Communication and emails
- Labeling and packaging
- Social media posts
- Newsletters
- Hmong Translator
These are diverse textual content that often requires translation so that businesses can have good and great growth overseas.
Importance of advertising translation agency in the Chinese market
China is one of the world’s biggest economies. It is also the world’s most populous country. So, any company or business that intends to plan its expansion in China will have to go through the process of translation and localization.
For that purpose, they have to hire certified Chinese translation services so that there are no mistakes. In order to invade the Chinese market and expand products to China, it is mandatory to have a good advertising strategy that appeals Chinese masses, and they end up buying products.
Entrepreneurs often overlook and ignore the importance and significance of advertising and marketing translation services. However, these should not be taken lightly and the future of expansion in that particular market is often depending on this.
Here are common aspects that are required to be considered by the companies before aiming for advertising translation services.
Goal of advertisement
The aim of the text should be clear and precise. This is key in marketing translation. This is essential because even if the ultimate goal is to sell and generate revenue, there are some other texts and documents that are even more important for brand visibility, market positioning, and public engagement.
It further includes the characters of the upcoming product. As right marketing and advertising are key for a commercial business and to ensure its success.
Being clear about aims and organizational goals is crucial to adapt and convey a clear and relevant message to the audience. This is how an effective strategy can and marketing translation services can hit hard.
This is where copywriting techniques are required. It enables a persuasive and increased profit. It is particularly important when it comes to advertisements, landing pages, and calls to action during the decision of purchasing and contacting buttons.
Connection with the audience
To attract the masses with an interesting and persuasive marketing strategy, it is important that the advertising content helps to connect to the audience, and they find it appealing.
To ensure a strong connection with the audience, companies should also ensure that translators hired are native speakers, and they can tailor the message according to the sensitivity and emotions involves, as in the original language.
A few of these are:
- Provocation
- Surprise
- Desire
- Curiosity
- Interest
Metaphors, word games, and cultural references are of extreme importance in the translation of advertising content, or else it can ruin the whole game.
Cultural references
Marketing and cultural norms are different in different countries. Something that is openly acceptable in one country could offend people in another region.
Hence, it is important to avoid words and phrases or such elements that could offend or lead to miscommunication due to cultural, religious, or political sensitivities including images and symbols.
Therefore, it is of foremost importance that translators hired are native speakers and aware of the cultural facts so that they can put in translation in a better way.
Though, a correct advertising translation doesn’t ensure a guarantee, however, a bad and poor translation can surely lead to disastrous consequences.
Marketing content and its style
This is imperative to take into account that the style of the content is according to the choices and preferences of the target audience. It should be according to age group preferred, socioeconomic level, interests, and according to image of the brand values.
This all is not that hard to achieve. In order to achieve all this, at times it is important to ignore basic language norms and linguistic recommendations.
Such as capital letters can be included for emphasis, it is relevant to improve SEO, and also when there are certain keywords to be followed.
In general terms Marketing text should be
Clear: it should be easily apprehending able and unambiguous
Simple: should not be complex and without technicalities
Direct: as relevant as possible and should be concise as well
Convincing: without exaggerations or made-up stuff
These attributes should be there in the marketing translation services. Since a company invests a lot in developing an original marketing strategy, so it should be good enough as the original translated version as well.
Trained translators for the task
There are trained and specialized translators required for advertising translation services. They should be well versed with the marketing norms, master their craft, and analyze the product well.
Furthermore, they have the appropriate knowledge about specialized marketing translators as they are aware of the marketing strategies as well.
Format of marketing texts
As the documents that require advertising translation services are huge and diverse, advertising content is at many different supports.
This further affects the translation and its process since there is a certain format of the texts. It further asks for the adaption, as there could be limited space and text and images.
It is quite apparent that many factors are dependent on the format. Translation could be different, particularly when it comes to translation of the following content.
Promotional content and brochures
These require particular expertise, as uneven distribution of the content leads to failure in the printing process.
Websites and mobile apps: It requires considering user experience and SEO things.
Social media posts: these are also often limited on characters and words, hence need a special strategy to be followed
Commercial and corporate videos: translators also need to be mindful of the duration of the videos and the placement of text inside audios and videos.
Particular terminology in the translation
Marketing and advertising content are not that technical in general, though. However, there are precautions and particular decisions regarding terminology.
Translators should go through the whole project to get familiar with the genre and other important information so that they can use the relevant terms and nuances accordingly.
In the case of some product documentation, technicalities, and technical terminology, translators come across it more frequently. It requires a particular glossary, it is recommended that translators consult the relevant glossary list.
Final words
Marketing and advertising translation services are imminent to establish a good and reputable brand image. An effective marketing strategy is a key to a successful business.
However, it is important that not only translation vendors but companies themselves have an idea of how the process needs to be execute well and what the process is all about. Carrying out the required search before kick-starting the project can help in multiple issues.
