TheUX principles and laws every designer needs to know

UX (user experience) design focuses on finding out what users need, learning their behaviors and needs, then designing interfaces that will enable them to complete their goals as efficiently as possible with the least amount of effort and time on their part. It’s important to have sound knowledge in design principles and laws so that you can translate your findings into intuitive, consistent, and quality experiences that meet the user’s expectations and requirements, instead of frustrating them with an interface they can’t use or understand. These are the basic principles and laws that every UX designer should know.

Law #1: User Experience (UX) Is Not A Job Title

User experience design is a term that has grown in popularity over the last decade. And for good reason! The average human uses digital devices at least eight hours per day, which creates a huge opportunity for companies to make their products more intuitive, usable, and enjoyable. However, UX design is not a job title; it’s an approach that helps guide everything from product design and development through customer acquisition.

If you’re interested in becoming a UX designer, here are three things you need to know: 

1. You don’t need an official degree – In fact, many designers with relevant experience can become certified through online courses or organizations like AIGA.

Law #2: UX = Strategy + Architecture + Visual Design + Interaction Design + User Research

It’s not enough for a product or service to be well-designed from a purely aesthetic standpoint. UX Design is the process of designing products, services, environments, and digital applications with equal consideration given to the three following areas: strategy, architecture, and visual design. The goal of UX Design is to create meaningful emotional connections with users through an understanding of their needs and an appropriate meeting of those needs.

Law #3: User Experience Is All About Users

A user’s experience with a product is the sum of all interactions they have with it. There are three major aspects: cognitive, emotional, and physical. Making sure that each aspect is satisfying will result in a successful UX design. For example, the cognitive aspect includes how easy something is to learn or understand; the emotional aspect includes how enjoyable something is; the physical aspect includes how comfortable someone feels while using it. Each one of these aspects must be taken into account when designing an app or website. It can’t be too complicated, but it also has to make people feel good about themselves.

Law #4: Users Don’t Think In Categories, They Think In Pictures

It is important to understand the difference between categories and pictures. It is much easier for us, as humans, to remember an image than a list of items on a screen. For example, think about the last time you used your phone’s camera to take a picture. You were probably thinking about how you would frame the shot or what action was happening in front of you. On the other hand, when I say to you What did you do yesterday? it takes a lot more brain power to go through all of your activities throughout the day, categorizing them and then putting them into some sort of chronological order.

That is why UX designers will typically use imagery instead of words so that their users can easily recall what they are looking at on screen. Furthermore, Law #5: Designing Is Problem-Solving In Reverse is something to always keep in mind when designing interfaces. It is also crucial to remember Law #6: The Interface Should Feel Alive because people want real-time feedback from apps and not simply messages telling them something has been done successfully (or unsuccessfully). Lastly, Law #7: Don’t Make Your Users Think by using icons or symbols that represent what they should be doing.

Law #5: Products Are Experiences. Products Have Emotions. Products Tell Stories.

They are experiences. It has emotions. Products tell stories. It is the responsibility of designers to understand these three points in order for their products to be successful. The better the designer understands how customers interact with a product, the more likely it is that the customer will enjoy it and continue using it. UX designers need to carefully think about what kind of experience they want users to have when they come across their designs, because if there’s no emotional response from users then there’s no point continuing work on it. If a product tells a story, then design should also follow suit by telling a narrative that aligns with what customers want from it.

Law #6: Microinteractions Matter

Users notice even the smallest of details, so it’s important that they’re implemented correctly. When designing a microinteraction, start with the end user in mind. What are they trying to do? How can this be done faster or easier for them? 

For example, let’s say you’re designing an app that has a read later button. A user might click on this button before heading out for the day and then find themselves wanting to read it when they have time. One way to implement this is by using their location data and automatically saving the post onto their phone as soon as they’ve walked away from their computer. Another idea would be giving them the option to choose whether or not they want a notification when the post is ready to read. Which option would work best for your design depends on what your goals are with these microinteractions, but it’s important that designers consider these smaller details because users will notice if you don’t!

Law #7: Patterns Form Habits

Patterns form habits. If you find yourself using the same button or menu item over and over, try moving it somewhere else. Doing this will help break your user’s habits and make the interface easier to use. Law #8: Feedback Is Valuable: Feedback is valuable. Make sure there’s feedback when an action is taken so the user knows what’s happening. Don’t rely on visual cues alone; give verbal feedback too. When things don’t go as planned, such as entering a wrong password for example, users should be told in plain language what went wrong (e.g., Invalid Password). Law #9: Simplicity Is Bliss: Simplicity is bliss. You can never be too simple when it comes to usability, but do take care not to remove all of the important content that users need from the page!

Law #8: Delight Is A Journey, Not A Destination

Delighting users is no easy task. Getting there involves a journey, not a destination. Designers have to constantly observe their design’s impact on the user experience, collect feedback, and improve the design based on that feedback. They also need to create new ways of delighting users and continually engage them with fresh content. Delighting users can’t be an afterthought in the design process; it has to become an integral part of it from start to finish. The most successful designs are ones where designers recognize how even small changes to interaction patterns or copy can vastly affect how a customer feels about their product. That makes it critical for designers to maintain close contact with customers and users at all stages of development and understand what drives them – what they’re looking for in your product or service – so they’ll keep coming back again and again.

Final Note

Hire mobile app design company. Yes, it is possible. You can hire a UI/UX design company in India for your own project. But you should be aware of the limitations as well as benefits before hiring them. If you want to hire any Indian company or service provider, you will have to research them from different sources. The search engine Google has its paid product – google AdWords that provides information about specific companies from different sources, including ratings from previous customers who hired the same service provider