The Basic Things That Little Business Should Know On TikTok

It wouldn’t be an Ultimate Guide of TikTok without covering the fundamentals, correct? If you’re unfamiliar with TikTok, here are some keywords and features to familiarise yourself with to use the platform more effectively here.

The TikTok Basics Every Little Business Should Know

FYP

FYP is TikTok slang for “For You Page.” The FYP is TikTok’s take on a “home feed.” When you first open TikTok, you’ll be taken to your “For You Page,” where you can instantly begin scrolling and viewing videos. What makes the FYP distinctive is that you will not only view videos from the accounts on TikTok you follow but also be shown video content that TikTok believes you would appreciate. Find out how to have your little company listed on TikTok’s FYP by visiting this page.

Music

TikTok is not the sort of app that can be enjoyed without sound – music is a significant element of the video app’s appeal! TikTok is connected with Apple Music and has an extensive music library with all of your favorite songs and music. Keep a close eye on trending sounds and music on TikTok: audio segments that are the most famous on the platform at the time and are essential to the platform’s growth.

Filters & Effects

Within the TikTok app, you can perform a lot of great stuff with your video content. The software includes various filters, transitions, graphic effects, stickers, text overlays, and GIFs. Experiment with multiple effects, but don’t feel obligated to have them in videos you produce — some of the most popular TikToks have no effects at all!

Trends & Challenges

A distinctive feature of TikTok’s platform is the method content changes in response to popular trends and challenges. A TikTok fad might be as simple as repurposing a popular song with your unique touch. Additionally, there are dance trends and hashtag challenges. All of them are connected by the method users are urged to “copy” a trend by producing their own TikTok.

Live on TikTok

Most social media platforms now include a function that enables users to ‘go live’ and broadcast in real-time. Through the TikTok Live feature, you can easily convert your viewers into your fans because only interested users watch your live content. Additionally, you can choose to buy real TikTok fans to increase your followers base more effectively. TikTok’s Live function is comparable to Facebook or Instagram, although it is currently available to profiles with 1K or more subscribers.

Marketing

TikTok also allows brands or businesses to promote on the social platform in several methods. Various options are available, including in-feed video advertisements, challenges with branded sites, and branded hashtags. Due to the high cost of TikTok advertising, it is now only huge businesses with enormous marketing budgets that pay to play on TikTok. It is our comprehensive guide to TikTok advertising.

Why Should Little Businesses Care About TikTok?

Certain businesses are hesitant to take TikTok seriously at the moment due to the app’s younger user base. However, the truth is that the platform is a robust platform gaining traction across all demographics. While Gen Z is now the largest TikTok user demographic, it’s worth noting that most social media sites acquire popularity first among younger users (much like Instagram and Facebook did!).

Not only is TikTok rising in popularity, but short-term video content is gaining appeal across all platforms. Today’s consumers like video – in truth, the average consumer now watches 16 hours of video each week!

Additionally, 86 percent of customers want to see more videos from a business or a brand. If you’re unsure where to begin with creating videos for your little business; there are many online tools so that you can make use of them.

Not only is it crucial for your little business to increase its video content production, but it’s also crucial to care about the platform – whether you’re producing or consuming videos. TikTok sets many trends for the sort of video content that consumers love. So even if you choose to develop and edit videos outside of the platform, your little business must be informed about what’s happening on the platform.