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The Internet was born in 1983. Today there are over 1.58 billion websites on the Internet and around 5 billion users every day. As the internet has evolved, so have web development trends. As a website owner, keep an eye on web development trends so you can make changes to incorporate new best practices. And the stakes are high: Not keeping up with the latest trends can seriously affect your website’s performance and user experience.

In this article, we take a closer look at the top website development trends that will dominate in 2023.

You may be surprised to see that there are already many trends in web development. They will become increasingly common over the next few years, so it’s more important than ever to adapt these best practices. Let’s take a look.


Although Progressive Web Apps (PWA) are not new, their latest version is sure to replace Web Apps. PWAs allow you to load websites instantly and work offline in applications like Google Maps. Companies like Starbucks, Uber, Pinterest, and Twitter are using PWAs to improve user experiences, and in 2023 many more organizations will notice.

In the second quarter of 2022, more than 58% of international internet traffic came from mobile devices, not counting tablets. With the increasing use of smartphones and tablets to perform various online tasks, converting web applications into PWAs has never been more important.

In addition to an unparalleled user experience, PWAs offer additional benefits such as reduced development costs and hassle-free maintenance for the provider. Also, visually they look and function like a normal website.

In 2023, HTML, CSS, JavaScript, React, Web Assembly or Angular will be used to write PWAs.


In 2023, AI Chatbots will become even more sophisticated to cater to users&039; Requirements. To achieve this, robots will better adapt to user behavior using machine learning, natural language processing and information retrieval techniques.

AI-enabled Chatbots not only help businesses move faster through voice or text chats, but also help improve the customer experience. You can use an AI Chatbots to collect data, answer frequently asked questions and solve other problems. The result is a seamless digital experience for customers.

Many well-known B2C companies already support their customers with AI Chatbots. According to Forbes, marketers#039; Artificial intelligence usage has increased by 190% between 2018 and 2020, with many using Facebook Messenger, WhatsApp and Skype instead of standard Chatbots. Expect AI Chatbots to gain even more momentum in 2023.


According to Unbounce, nearly 70% of consumers say page speed influences their purchase decision from an online retailer. In other words, page speed should not be ignored. This is where accelerated mobile sites come into play.

Accelerated Mobile Page (AMP) was first released by Google in 2015 and offers mobile users an instant digital experience. AMP> not only provides users with a seamless user experience and reduces bounce rates can improve fundamental business metrics. This data can be as important as the number of conversions on websites.

Although AMP usage has been declining since 2020, it remains the most widespread mobile technology globally, used by 35% of websites implementing mobile technologies and more than half of the top 10,000 websites.


Recognized as one of the most significant recent trends in web development, Single Page Applications (SPAs) are JavaScript-based web applications that load a single HTML page in the visitor’s browser and dynamically modify the content as needed update without refreshing the page.

The developer community and Google, Facebook and Twitter have widely embraced SPA. Since users can use the website without loading a whole new page from the server, the overall performance is much better.

Although maintaining a SPA requires more effort, it can be worth it. SPAs are not only inexpensive and relatively easy to build using the popular AngularJS framework, but they also take up less server space and efficiently provide users Information on one page without scrolling. These benefits make SPAs beneficial for both developers and website visitors.

As online consumers expect a faster and easier application experience, we can expect the SPA trend to continue in the coming year.


First introduced by Google in 2011, voice search is rapidly gaining popularity. Smart virtual assistants like Alexa and Siri experienced unprecedented market growth in 2019.

According to Google, 27% of people use voice search on mobile devices. A Microsoft study found that 72% of users have used a digital assistant in the past six months.

More and more tech giants are entering the market or developing new products like Google Home and Apple HomePod to meet consumer demand. More than half of adults in the United States also own a smart home device. As a result, voice search can become more useful than ever.

Consumers use smart speakers for more than just voice search; they also use their smartphones and IoT devices. In other words, your voice search results will appear higher and more frequently on the search results pages. Therefore, in 2023, companies will work to optimize their products and content strategies for voice search.


CMS WordPress powers over 40% of all websites, and a large presence requires special attention. As an open-source platform, WordPress is constantly adding new features to meet users’ Requirements. There are many WordPress specific website development trends worth exploring.

WordPress will be overhauled in many ways in the New Year. For example, the new navigation structure will provide a simpler experience. This redesign aims to bring together the post editor and templates, which are currently in silos. WordPress also offers new design tools to bring your website to life.


Today’s consumers not only want faster, mobile-optimized digital experiences, they also want richer, more interactive digital experiences.

This is one of the reasons why Motion UI has become so popular. Motion UI is a front-end platform that enables developers to create fully responsive websites and mobile apps and use motion presets when setting up native apps. With this structure, you can move an element, rotate, bounce, transition, etc.

Motion UI also scores highly because it is compatible with all web technologies and can be added anywhere on the website. Some common places to implement Motion UI are in the header, footer, and menu. While this framework gained momentum in 2018, it has become more accessible with SASS libraries’ technology this makes it one of the top trends in web development in 2023.


Responsive design has never been more important. As previously mentioned, mobile devices account for more than 58% of web traffic worldwide. Additionally, nearly three quarters of global e-commerce sales are made through mobile devices. It is evident from these statistics that adopting a mobile approach to website development has become essential.

Of course, many programmers have been using this approach for years. But what is “mobile friendly”? It really means it’s constantly evolving. In 2023, this means, among other things, using geolocation data to deliver highly personalized user experiences, offering one-click orders in e-commerce applications, and enabling biometric authentication such as fingerprint scanning or voice recognition. . The result of implementing a responsive design is multiple: your visitors enjoy a smoother experience and it also helps improve the reputation of the brand.


Dark and dimly lit websites have gained popularity. In 2023, websites and apps will still offer dark mode user interfaces as research has shown that at least 8 out of 10 users prefer dark mode whenever possible.

Facebook and Twitter have already implemented this feature. These apps provide an easy way to switch between modes based on player preferences or system settings. Mastering website personalization is essential as visitors expect a fully personalized experience. So make sure you deliver on that promise.

As more website builders offer similar built-in features for switching between light and dark modes, this will become the norm in 2023 and beyond. It may even become the de facto default for application.


Web development is constantly evolving to meet the needs and expectations of online customers. Many of these trends are focused on optimizing the user experience on mobile devices – others could focus on optimizing UX for smart wearables or devices in the future that we haven’t seen yet. By following web development trends, you can be sure that your website will constantly attract and satisfy the visitor.

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