The past 3 months of the year have proved a huge one for TikTok. The app is expanding to the 2 billion mark of downloads. It shouldn’t be an issue that we see more companies seeking to make use of TikTok as a new platform to market with influencers on a daily basis.
This is why we would like to share some suggestions on how to most effectively use TikTok to encourage greater interaction with the active, young crowd.
Keep Your Videos Short and Simple
Another consequence that the abundance of content has on viewers is the fact that they’re much smaller. So, one thing to take into consideration is the fact that TikTok users are less than 20 years old, one of the demographics that many have claimed is losing the capacity to remain focused for longer.
While TikTok videos can be longer than 60 seconds, we’d suggest keeping videos shorter than 15 seconds. This may make it necessary to stick to convey a clear message However, time and again, we’ve witnessed that this is the type of content that audiences are most interested in.
Utilize the Masses
On Instagram users, are drawn to influencers as sources of content and also for the most up-to-date content, TikTok generally is at its most effective when regular users share their own content. Because of this, TikTok can be considered to be an experiential marketing platform, where users can interact with the brand’s message or request a prompt in a customized manner.
Make use of TikTokers to help spread your brand’s message in influencer marketing campaigns by giving them general and rough guidelines leaving enough room to allow for creativity. Instead of focusing on making perfect videos, spend your time creating authentic videos.
You can Capture Your Audience Right From the Start
Thanks to the design of TikTok it is guaranteed that users are never short of material to enjoy. When the app is launched users are presented with a “For You” page with an endless stream of videos posted by TikTokers across the globe that can scroll through effortlessly. Because of the variety of creative, great videos, influencers, brands, and brands have to catch the attention of the public right from the beginning and hang the attention of their viewers.
It can be accomplished by a variety of methods. You can use appealing music or sound or include an opening title that entices viewers or makes promises about what’s to come in the video. You can also use appealing images, or even add captivating filters. If the content seems uninteresting and amateur, the audience has no need to take the time to watch what’s going to transpire.
It is important to realize that your video will be competing with thousands of other videos. Engage your viewers in the first 3 seconds and you’ll have a greater chance to keep them interested for the whole video.
See Your Audience from A Different Perspective
If you’ve had experience with Influencer marketing via Instagram. You’ll realize that there are many strategies you can employ to target specific segments of the population. This could include using Instagram’s analytics tools to improve your content as well as acquiring collaborators who have an audience that corresponds to your target audience.
TikTok users are typically younger than Instagram users, so they tend to be at a different stage of their lives. Because of this, we recommend creating brand messages that are appealing to a wider range of age groups. And, with the younger crowd being the main focus for your intended market. If you study the purchasing habits, values, and trends in social media in these people You can then work on the message of your company or the product that you are advertising with things that are appealing to the demographics mentioned above.
In addition, a significant majority of TikTokers do not even own an Instagram account. However, even if they do, users are more likely to switch between applications based on. And, what they’re looking to consume at the particular moment.
Get the Masses
Once you’ve begun looking at your target audience as a broad group. Then you can begin working on content that can encourage the masses to take action. Your content is accessible to everyone, not just your followers. It’s pointless producing content that is only relevant to a handful of people.
In the end, comedy is most popular on TikTok across all age groups. So, it’s important to remember that the method is distinct from Instagram.
Follow The Latest Trends on TikTok to be Famous
Contrary to Instagram, TikTok trends can grow and increase daily. Therefore, if you are creating highly valued thorough, thought-provoking, and precise campaigns. That involves influencers, consider creating trends to launch the campaign. You should be quick to adapt to the trends to stay ahead of the current trends.
It might be as simple as picking the right song, music, or even piggybacking on a popular dance competition. Be aware of the current happenings in TikTok, and be open to change.
