Launching a Roku channel is the best option if you’ve ever wondered how to target consumers who enjoy streaming on their TVs. In the United States, Roku offers access to over 62.1 million monthly active users and has the most significant smart TV streaming watch time globally. In this article, we’ll explain why you require a Roku app, along with three different ways to set up a Roku channel. We will describe each approach’s operation, expense, and timeframe.
Describe Roku
Roku is an over-the-top (OTT) streaming gadget that lets you stream live and on-demand video content directly to your TV. You can use the gadget to access a vast selection of Roku apps or channels, which are streaming services.
According to the model, the company sells Roku Players, its hardware that ranges in price from $29.99 to $179.99.
- The most popular Roku gadgets include HDMI sticks that fit into your TV.
- Block Wi-Fi-connected set-top boxes.
- Digital TVs
The software that runs on these gadgets is called Roku OS. Numerous Roku TV apps may be downloaded and streamed with it.
We’ll use the terms “app” and “channel” interchangeably in this article.
What Justifies Making a Roku Channel?
Your audience, revenue, and user satisfaction will all rise due to setting up a Roku channel.
Roku is the most “no-brainer” OTT app you can introduce for your video-on-demand business, which explains why.
Your audience will easily access your material if you use OTT apps. Uscreen customers have witnessed a 30% boost in video streaming revenue and views.
Furthermore, Roku TV apps lead the global market for streaming devices as the most popular big screen, accounting for 30.5% of viewing time.
So you should probably start a Roku channel if you want to reach the most significant TV streaming audience on the planet.
After all, it increases accessibility for your video business by enabling you to connect with people wherever they are. You will be able to:
- Offer a more satisfying experience for your consumers’ money by providing them with a familiar way to engage with your content if they already own a Roku device.
- Take advantage of a brand-new segment of potential clients, such as those who are seeking for more channels to interact with and are already accustomed to streaming material through their smart TVs.
Even better, a larger (and happier) audience equals greater financial rewards!
You’ll be able to increase client referrals and defend any upcoming price increases thanks to the simplicity and higher user satisfaction of owning a Roku channel.
Considering that 86% of consumers are willing to pay more for superior customer service.
Your target audience wants a simple way to obtain your material. And if it’s hard for people to access your material whenever they want, they’ll look for alternative brands that make it simple.
Now that you know what a Roku channel is and its significance let’s move on to creating one.
Create Your Own Roku Channel to Stream Favorite Videos
Since Roku is an open-source platform, anyone can develop Roku channels.
Making a Roku channel can be done in one of three ways:
- Leasing a Roku channel is the best approach overall.
- Direct publishing is the best free technique.
- It is best to employ a developer for customization.
Each approach differs in the amount of effort, knowledge, expense, and time required to complete it, but they are all appropriate for those without coding experience.
We’ll break down each technique in this part, along with how long it takes and how much it costs, so you can pick the best option for your company.
The Steps for Making a Roku Channel Are as Follows:
1. Renting a Roku channel is the best method overall.
Here’s an example of how renting an app works: Suppose you own a video production company specializing in educational content and want to share your videos on Roku smart TVs.
You can use an OTT service provider like Uscreen, which offers video hosting, content delivery networks (CDNs), and Roku channels.
It can take a few weeks or even up to 6 months to launch your Roku channel, depending on the OTT provider you choose, and pricing and exact features of your channel will vary.
2. Roku Direct Publishing is the best free method.
To assist you in starting and developing a Roku channel of your own, Roku offers a service called Roku Direct Publishing.
Before going online, there are three crucial technical tasks to do.
Create a content delivery network (CDN), a server operated by a third party that houses your video content and distributes it to your audience through your channel. Costs range from $20 to more than $1,000.
Make a “content feed” by writing code instructing your CDN where to stream your material. You’ll need to work with a developer familiar with the specialized coding used by Roku. Price points range from $60 to $100 per hour.
Create a web hosting account to post your feed online. It functions like any other website host would and may be added to your current page. Use a hosting service for videos or websites. The cost per month might range from $10 to $100.
3. Use a developer for customization if possible
The less complicated alternative might be to hire a company or developer to build a bespoke Roku channel if the last way sounds too demanding and you have a sizable cash set aside for the launch of your OTT business.
You can create an app according to your exact specifications by working with a developer without any prior coding experience.
Since it’s a full-fledged app development project, it will typically take between 3 and 6 months to go live, and depending on the features you need, it will probably cost you between $10K and $20K. That takes a lot of time and resources.
Introducing a Third-party Roku Channel
Let’s explore the most straightforward, quickest, and least expensive option—leasing an app—in more detail now that you know the three ways to establish a Roku channel without writing the code yourself.
How Can you Tell If Third Party Solution is Right for You, Though?
Making a Roku channel with Uscreen, VPlayed, Dacast, Gizmeon, Muvi, and Oodlestechnologies is the best option if you want a budget-friendly solution, a technically hands-off solution, and a ready platform!
Here’s how to make a Roku channel:
- Create an account with 3rd party service, then order your app.
- Add material to your video website to get it ready.
- Create an account on Roku for developers. (Our staff will assist you in determining that.)
- Tell us about the needs for your app (the assets needed to build your app).
- We’ll check the app requirements you’ve provided and request any missing materials.
- Your app will be created by us, and you will test it and provide us with comments.
- Your app will be submitted to the Roku Channel Store for review.
- You’ll launch it to your customers once it’s published, and rejoice!
Finishing up
There you have it—a comprehensive tutorial on how to make a Roku channel without becoming a developer. You can now decide on your video business with knowledge.
Request a demo with Uscreen, VPlayed & Muvi right away if you’re prepared to begin streaming to your audience’s TVs using the finest available technique. We’ll assist you in getting started.
