Quality UX is KEY: Why Improve User Experience in an Online Store?

Why improve item findability and sorting on a web store?

Item findability is one of the big issues customers face when shopping at medium to large stores online. Finding an item on an ecommerce store is often done the way it was done a decade ago. With pages and item listing.

However, every customer is different. Showing the same result for the same keyword or category for different customers is not a personalized experience, which means the customers have to go through hundreds of products before they find the right one.

The latest UX stats showed a 15% improvement in engagement when the journey is personalized.

For instance, showing furniture to a customer after knowing their taste in home decor has an increased engagement over standard search results.

What are the peculiarities of a customer flow today?

One of the most prominent aspects of the customer journey today is the multi-device user journey. Many customers start their research on their mobile devices. Then, they move on to other devices like desktops and tablets to complete the purchase. It’s often the case when the purchase is of high value.

Criteo conducted a related study. According to that study, over a third of transactions that happen in the US involved one or more devices.

So, considering this customer flow and providing a smooth transition between devices, and providing a user experience that connects their activities across devices is a great way to improve customer flow on a website.

Learn more about Better Item Sorting to improve your eCommerce product filtering & product list design in the following article from industry experts.