Law Website Designs Law Website Designers Must Use For A Smooth Law Firm Search Engine Optimization

Want to design a beautiful law website that stands out from the rest? Don’t be afraid to get creative. While it is generally said that “it’s what’s on the inside that counts” or “you can’t judge a book by its cover,” the data shows that for websites, looks matter. 

Below are some creative ideas for law website designers 

Stop Using Sliders for Law firm website

Make a statement when your website loads instead of hiding messaging in an outdated image slider. Why are sliders outdated? 

They can slow down your site and aren’t as mobile-friendly. You should use a single image or video to showcase your best message rather than inundate a client with multiple messages (many of which they may never see). 

Use Photographs To Tell A Story

When it comes to your banner image, think big. It is your opportunity to make a statement that captivates users and tells a powerful story. Avoid tired stock photos that law firms tend to gravitate toward. 

There are certain types of photos we recommend avoiding at all costs, including steps of a courthouse, a gavel, two people shaking hands, devices (i.e., cell phones, computers, pens), city landscapes, photos of a crime scene, etc.

Pick The Perfect Color

There is science behind color choice. When used correctly, color can enhance your overall message. More extensive and bolder are better. Get creative and think beyond the traditional law firm color choices. 

Traditional Choices:

  • Blue: trust, power, confidence, loyalty, success, security, purpose
  • Red: action, passion, energy, excitement, strength

Creative Alternatives:

  • Green: harmony, loyalty, safety, prosperity, health
  • Yellow: positivity, warmth, clarity
  • Orange: optimism, freedom, originality, enthusiasm
  • Purple: wisdom, creativity

With the popularity of flat design, color choice is even more critical. While more and more designers are adding light gradients and other design touches, one-color buttons and backgrounds are still prevalent. Pick the right color and stay consistent throughout your site. 

White Space Can Be Powerful 

Every lawyer learns that every little detail matters. This attention to detail can result in information overload — especially on a website. Don’t be afraid to use white space between images and content, keeping the overall look clean and airy.

When trying to brand your law firm on the web, you don’t need to list every practice area, specialty, and past case. Remember that clients are coming to you for clarity — not the minutiae. 

Here’s a tip. 

Reviews are a great way to convert prospective clients into clients. If you have favorable client reviews from social media, Google, Yelp, Avvo, etc., incorporate them into your website design and show them off. 

Want to read more tips on how lawyer website designers can improve website design? Click here. 

Law Firm Search Engine Optimization Tips 

Devoting time to SEO will help you rank higher on Google, and other search engine results from pages for relevant queries making it easier for potential clients to find you. 

The right tactics will also help you appear in more “near me” searches. You’ll generate more organic website traffic, build your authority, and increase your conversions.

With fierce competition on the web, optimization isn’t something your firm can ignore. Here are a few SEO tips to help you stand out in the crowd. 

Find Your Firm’s Keywords

Law firm SEO starts with determining the keywords you want to rank for on search engines. Start with your main practice areas and widen your keywords to related terms.

Incorporate Keywords Into Your Website

Once you’ve researched your keywords and determined ones with high search and low competition, you’ll want to incorporate them naturally into your home page, landing pages, and additional content like blog posts. 

Consider making separate landing pages for different keywords or phrases. This tactic helps you increase your visibility by providing more in-depth and beneficial information for each search query.

Include Title Tags and Metadata

Title tags and metadata provide hints to potential clients about what your webpage is about. They also tell search engine algorithms about your site, so they know how to rank you:

The title tag is an HTML element that denotes the title of your webpage. Title tags show up in search engine result pages (SERPs), so including high-volume keywords is an excellent way to increase visibility.

The metadata provides details about your web page to search engines. For more law firm search engine optimization tips, click here


Creative design elements can be a crucial component of a successful website, so long as they are used in a way that supports your end goal.

Make sure your lawyer website designers take into account your objectives and then pushes the design boundaries. 

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