Veganism has acquired a lot more airtime than anyone could ever have anticipated, and the boom has massively increased in the past years.
The hashtag vegan has over 115 million Instagram posts in its name as of September 2021. The number in itself is self-explanatory as to how enormous the movement has become.
Everything in today’s world is somehow connected to social media, and you cannot deny the fact! We hit the world record of an egg as the most liked post on any website with over 55 million likes; that is the power of social media. It can turn things into a movement, history!
This article will highlight the impacts of social media on veganism. To find out more, read on!
How Has Social Media Impacted Veganism?
There are a few factors together making veganism an internet sensation (quite literally). Each point mentioned below contributes to uplifting veganism in general and making it an online conversation.
Target Audience
Researchers have found out that veganism is much more popular among people aged 18-34. People in this age group are generally open to changes and can understand the complexities of veganism through social media.
Furthermore, social media is a basic culture for people aged 18-30. So, it is fair to say that the age group of the social media fanatics aligns well with the general vegan audience. Thus, social media impacts veganism because the audience is basically the same!
Accessible Information
Veganism might be a popular term, and people may have started to recognize it. Nevertheless, it still has a long way to go. Meaning, the information around veganism is very limited. Be it new recipes, dietary routines, or nutritional additions, people are still learning.
Since it is a new trend, we can only turn to the internet for information. There are young vegan influencers posting recipes, dietary routines, and nutritional additions on their social media to make veganism a wider option.
Hence, social media is making otherwise scarce information more accessible.
Illustrative
Recall whenever someone told you about something they made or bought and how you instantly said: “show me.” This is because our eyes are an essential sense organ.
The most widely popular myth around vegan food is that it’s not tasty neither appealing. Social media eliminates this myth right from the roots. The pictures and videos posted by vegans look so delectable and inviting that the viewers feel intrigued to try them!
Influence
This one is last because it is pretty obvious but also vital when we talk about the impact of social media on veganism. When you see your favorite celebs posting about their delicious vegan meals, it doesn’t matter if you aren’t vegan. You would want to try it because we feel fascinated by our favorites.
Final Thoughts
There you go! You now know how much social media can affect even the smallest of movements. Veganism is still huge and of great value. Thus, it is unsurprising that the growth has skyrocketed in no time, and the base is still growing.
Veganism is a debated topic, and until something is under this category, it is always in the spotlight. So, yes, the trend started for good, but now it has become a movement, a lifestyle choice, and a social media sensation, all while it is still expanding!
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