The higher the quality score for a keyword or ad group, the better its position on Google search results pages (SERPs) will be. A higher quality score also means that it costs less to show an ad for that keyword or ad
As the internet becomes a necessity for all businesses, Most businesses are more focused on paid media. Due to this, lower google ads CPC cost remains a matter of concern for the companies. As a digital marketing agency, we know every client or every business owner wants lower CPC as much as possible.
Do you also want to know what we do to reduce the cost of CPC?
There are some points that we always execute so that we do not have to pay more cost
Important elements for Lower CPC
Try to use long-tail keywords
The long tail keyword strategy is a search engine optimization strategy that focuses on using targeted keywords with low competition. This means that you will get lower CPC costs, saving you money in the long run. There are three benefits to using long-tail keywords in google ads are:
-Lower CPC cost of google ads
-Lower cost per click
-Higher conversion rate
Choose right keywords
Choosing the right keywords for your campaign is a crucial step in any marketing strategy. This is because the keywords that you choose will determine the type of audience you are targeting.
As we know, Google Adwords is one of the best platforms for advertisers to reach their target audience. However, it can be quite costly if they don’t pick the right keywords or use too many keywords in their campaign. But what if I told you there’s a way to reduce this cost?
Improve the Quality score of ads
Google Quality Score is a measure of how well your keywords and ads are matched to the searcher’s intent. It is an important factor in determining your ad rank, which determines the position of your ad on the page.
Google Quality Score is calculated from a number of factors, including click-through rate, landing page experience, and keyword relevance. If you improve these factors, you can raise your Quality Score and lower your CPC cost for google ads.
Lower your bids
Google Adwords offers a variety of tools and features to help you lower your bids. You can use the keyword planner to find new keywords that have low competition and high traffic volume. You can also use the AdWords keyword tool to find new keywords with high search volume and low competition.
The bidding system is not perfect, because it relies on the ad’s relevance and quality to determine how much it will cost for each click. This means that if an advertiser does not have a good ad, but their competitor does, they will end up paying more for clicks than they should be paying for.
A/B testing
A/B testing is an effective way to target your audience and lower CPC cost of google ads. It is the process of comparing two versions of a website, or two versions of an ad, to see which one performs better.
The goal with A/B testing is to find out what will work best for your company. You might want to test different headlines, images, or colors on your landing page to see which one gets the most clicks. Or you might want to test different prices on your product in order to find out what will get you the most sales.
Leverage exclusion
We can leverage exclusions to lower the CPC of Google Ads.
Exclusions are a way to control your search engine marketing by blocking certain keywords, phrases, or content from showing up in ads.
This is a great way to decrease the cost-per-click (CPC) of your ads because you’re not paying for clicks on those excluded words.
Conclusion
The mentions we mentioned above are definitely going to lower your CPC if you execute them properly.
