It is obvious that after setting up your online store you should get traffic to it, and that traffic should be targated. Simply the more targeted traffic you have, the more sales your store will generate for you. This can be done via online advertising such as Google Adsense or other PPC services, but if you use them incorrectly it can cost you a lot of money. Here I would like to share 8 tips that will help you to get more traffic to your online store.
8 Tips to Get Traffic to Your Online Store
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Use Proper Titles
The first step to get more traffic to your online store is to have proper titles. Simply the keyword you want to optimize the page for must be in the title. This is important for the visitors to know they are at the right place and also important for SEO. you should also put the keyword into the URL of the site.
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Use Meta Tags
However, meta tags are not so important as they once were from SEO point, but it is a good idea to write catchy meta descriptions since Google usually displays the content of the meta description below the title in search results and if it is a good one you can have more clicks.
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Offer Detailed Information & More Content
Of course, online stores are not for offering long articles, but to sell products. But some useful articles related to your offered products are very useful such as how to use, tips and tricks etc. This is good not just for the visitors since they can get more info, but for SEO since Google loves useful content. On the other hand, if you have professional written and useful articles on your website it also shows that you are a professional in your niche and this makes you more trustworthy.
4. Develop Your eStore Continuously
Since the internet trends and search engines always change, you should always develop your online store to be always up to date. It should contain all the options that online users are used to and your online store must be attractive, but not over-designed. That is why WordPress shopping carts are so good since they can be developed in the long run by using plugins.
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Build List
Another good technique to get traffic to your online store is to build an email list. To get more subscribers you can offer a free gift such as eBook etc. In this way, you can get more traffic whenever you sent out a campaign about discounts or coupons etc.
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Use Social Networking Sites
SEO used to be the only way to get traffic for free, nowadays social networking sites such as Twitter or Facebook can also bring you tons of free traffic. Set up a customized Facebook fanpage where you can share your latest news or products and also use Twitter for the same purpose. If you have lot of friends and followers they will bring you tons of free traffic whenever they retweet or like your posts.
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Use videos
Another good way to get traffic to your online store is to make reviews or commercial type videos and distribute them on the video sharing sites such as Youtube. Since video sites are loved by internet users as well as search engines you can receive good amount of free traffic from them, too.
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Get Traffic to Your Online Store by Using Coupons
Lately, coupons are very popular and I think it is an incredibly powerful way to get more sales. (I myself always search for coupons before buying something).If you offer coupons, you must be sure that more people will return to your site.
