Have you ever wanted to make an awesome video ad to promote your business, but felt like it would cost way too much money? If so, click on this link to discover easy ways to create awesome video ads on a budget. No matter what your budget is, you can find quality tools and resources, such as a free video maker, to help you design and create.
Video ads have become a mainstay in the world of digital marketing, and it’s easy to see why. They’re captivating, exciting, and much more likely to get someone to click than simple text or image-based ads are. However, video ads take time and money to create, which can be problematic if you’re on a budget.
In this post, we’ll talk about six ways that you can create an effective video ad without breaking the bank.
1) Choose the Right Type of Video
There are two types of video ads you can create: In-stream and pre-roll. In-stream ads play as soon as a user starts watching a video, while pre-roll ads play before a video begins. Both types of videos will help increase your visibility, but they can also make or break your ad spend depending on their completion rates.
Choose in-stream videos if you want your ads to be visible for longer periods. Or, opt for pre-roll ones if you’re targeting individuals who are more likely to pay attention before they watch their favorite video.
The best way to create your ads is without a doubt, going to be with the help of a free video maker. It is not only cost-efficient but also effective in terms of marketing.
2) Make Your Own Ad
Why pay someone else to make your video ad when you can do it yourself?
All you need is a little know-how and access to free software. In addition, if you’re still in an early stage of developing your brand. So having control over how it’s portrayed is important to get it just right. There are many options for making video ads.
You’ll find tips and tricks for making your own ad, as well as how-to guides, with many free video maker platforms. Some options offer step-by-step instructions while others help you choose which platform is best for you based on your target audience and budget. Whatever option works best for you, these free video maker resources can help you create awesome video ads with minimal spending.
Some of these options may not be ideal for big businesses that need highly professional ads. But if you’re bootstrapping your start-up, these tools can help you get your video marketing strategy off to a good start.
Another advantage of making your own ad is that you can get feedback from your target audience. If it’s your first video ad, you want to make sure you strike a chord with customers and elicit an emotional response. Receiving feedback will help you do just that and put your messaging in front of real people so you can listen and learn before investing in production costs.
3) Use Free Stock Footage
If you’re using a video editing program, make sure you have access to stock footage.
Sometimes it’s difficult or costly to shoot your own footage, and professional clips can be licensed from websites like Pond5 or iStockPhoto for minimal fees.
In some cases, you may even be able to find exactly what you need from an existing clip; and if not, you can easily create one from scratch.
4) Use a Free Video Maker
When you’re making videos for your business, it can be easy to go overboard and spend big bucks.
But you don’t have to; there are plenty of free video maker digital tools out there that can help you craft an amazing video ad. Tools like Promo Editor, PowToon, and Screencast-O-Matic let you create professional-looking videos without requiring any training or special equipment.
You can also share one of these apps with your team and collaborate on your next video campaign together.
5) Hire Voice Over Talent
The voiceover talent in your video is one of its most important factors.
You can have great visuals and animation, but if you have poor audio quality or don’t have enough editing done, your customers are going to turn off their televisions faster than you can say subscribe. So don’t skimp out when it comes to recording voiceovers.
6) Use Free Background Music
Background music can help your video ads come across as more professional.
Instead of splurging for paid music, consider using a royalty-free site like Free Music Archive or FMA Recordings. Both have soundtracks with either Creative Commons licenses or public domain material. They are totally free and legal to use in your videos.
In fact, you can easily find a free video maker that comes with royalty-free music in its toolkit. Just make sure you’re getting clear rights when you choose music from these sites and try not to go overboard with background audio in your videos.
You don’t need millions of dollars to create awesome video ads. Above are six easy steps you can take today. Just make sure you begin with some pre-production planning and don’t rush into it. If you want something that makes it easier and faster, then try Promo Editor. This platform comes with some great editing tools, even if you aren’t an expert.