A healthy email list can be a great way to get your potential customers excited about buying. Your business’ success is directly related to the health of your email lists. Particularly as first party data has become so important for companies and marketers. Your email list is a crucial channel to engage prospects and customers with the end of third-party cookies.
A report showed that 37% of brands are increasing their email budgets, while only 1.3 percent are cutting back. This just goes to show the power and importance of email marketing.
This blog will show you how to create a high-quality email marketing list. We also offer 5 tips and examples on how to segment your list and target it effectively.
Email Marketing: The Big Benefits
According to research, emails drive an ROI on average of This is higher than any other digital marketing channel.
It’s not just the ROI that’s amazing, but email also gives businesses of all sizes an opportunity to interact with customers in a real way . After all, people have signed up to receive communications from you brand.
According to research, 91% of email users check their inbox daily, with some checking up to 20 times per day, it’s a medium people feel comfortable using. The services of digital marketing in Mumbai can be provided by the best digital marketing agenices.
You can contact people with offers and promotions to drive traffic to your website, but you can also target them based upon the content they have viewed. This allows you to create customized content which is more likely to drive conversions.
Email is also affordable. There are set-up and database management fees that you should consider depending on your business size, but once you have selected a provider, it is possible to start immediately.
Email marketing is the ultimate multitasker. It’s the relationship builder and value provider as well as the sales close. Let’s take a look at what it takes to get started.
How to choose an email provider
An email service provider is required to help you create your lists and track your campaigns.
Many email marketing tools exist that make it easy to plan and execute email campaign campaigns. There are many options available that can make it difficult to find the best one for your company.
These are some things to keep in mind when making your selection.
- Simplicity in use
- Cost
- Integrated CRM
- Advanced content capabilities, e.g. Landing page creation
- Testing capabilities for A/B
- Mobile optimization
- Analytics
- Integration of social media
- Training online or in person
- Customer support.
How do you build a quality email list?
There are many ways to build your email marketing list. To build a quality list of prospects and customers, you must master the art of intention.
This means that you should try to capture details from users who are genuinely interested in your brand, products/services, or content. It doesn’t matter how large your database is, half of it won’t be interested in your business.
Segment & Target your List
Your customers may not be the same, so they shouldn’t get the same messages. Segmentation is essential in emails to provide context to your customers and ensure they receive the right message at the right time.
This allows you to create customized messages that address your customers’ needs, wants and problems.
You can segment your prospects list by their ‘who’ and what’.
- “Who they are” refers to demographics such as age, gender and income.
- The “What they’ve done” refers to what they’ve done on your website.
One prospect might have downloaded a brochure while another might have signed up for a particular offer. A good email marketing service will let you segment your list easily and automate your campaigns so that they are sent to the right customer type at the time you choose.
Let’s take a look at simple, but powerful ways to increase your contact list with people who matter.
1) Offer freebies to customers who want and need them
It is impossible to expect prospects to share their personal details with you if they don’t offer something of real value. This is one of the most effective ways to increase your lead generation and generate email subscribers.
Here’s the problem: You can’t offer any freebie. It must be relevant to your target audience. If you want to identify the most attractive freebie for your target audience, you must create and consult your buyer persona templates .
You can identify the problems, needs, and preferences of your customers to help you choose the giveaway that will best address them.
2) Start an online competition
A great way to get prospects to email you is to run an online contest that appeals to their competitive nature.
No matter which one you choose to use, make sure that you have a contest where entrants must submit their email addresses to be eligible to win.
3) Use plugins for leads capture
Pop-ups can be created on your website using tools that allow you to generate leads at the crucial moment when your visitors are about leave.
It tracks your mouse and appears when your user clicks the exit button. It’s perfect for collecting last-minute email addresses.
You could offer a freebie, such as access to a whitepaper or details about why users should sign up for your newsletter. The pop-up can be customized to match the visitor’s reading.
This software includes analytics that allow you to track clicks, views and conversion rates. A/B testing content and imagery can be done to determine which images resonate with your audience.
4) Use opt in forms
Opt-in forms are an option if you don’t have enough money for lead capture software.
To capture the attention your most engaged readers, you can set up your newsletter sign-up page to appear halfway through a blog article.
Design and placement are important aspects of the pop-up. Your opt-in form should be simple, concise, and limited in content. It should be easy to exit on mobile and desktop devices.
Also, you will need to think carefully about where your opt-in boxes should be placed. A blog is a great place to start. It should only be placed in the context-relevant places on your website. These are the places where your customers would expect it to be seen and will appreciate the reminder.
5) Place CTAs at the appropriate spots
Sometimes, your readers just need a reminder of your whitepaper giveaway, webinar or newsletter.
Make sure that the content is pertinent. You can include a CTA for subscribing to your newsletter in the end of your blog posts or in your bio to allow you to post guest posts on other sites.
Social media can be used effectively. CTAs that are high in value can drive people to free or interesting content. This tweet from DMI encourages people to sign up for a free course in order to access the web analytics lesson.
CTAs can be used to offer customers access to exclusive content or offers, rather than asking them to sign up for your newsletter via social media. Don’t forget about context. To avoid annoying customers and website visitors, make sure your CTAs are placed in places that make sense to them.
Email is a great way to convert leads and drive sales
Email is a cost-effective method to reach prospects and customers through personalized content. The short course by DMI covers all you need to create successful email campaigns. This course covers data strategy, content creation, and email design, as well as testing, automation, and optimization. Register today to improve your email marketing.
