Whenever people mention influential social media platforms, Facebook, Instagram, and Twitter are among the networks that often come to mind. But one social media platform has gained great popularity in a little time and now stands tall as one of the most popular social media platforms. And that social media platform is Tiktok. Launched in 2016, it was formerly known as musical.ly. And with its international reach within a few years, it has reached a large audience and has over 689 million global active users. With such popularity of the platform, businesses were quick to take this opportunity to grow their brand recognition. Brands are using the platform by posting clips related to their products. And to extract more benefit from the platform, businesses are also actively adopting the strategy to embed TikTok videos on the website here.
Before discussing the benefits of embedding TikTok videos on the website, let us start with some basics on understanding the platform.
Understanding About Tiktok
In recent times, we have seen a great increase in the popularity of bite-sized videos. As people have reduced their attention span content with small durations, they have grown immensely in popularity. TikTok taps into the same market and allows users to post 15-second videos. Users show their artistic side by uploading entertaining videos, and viewers are hooked to the videos as they are less time-consuming.
Businesses use the platform to post videos related to their products, provide details about them, or upload ‘how-to’ videos that increase their brand recognition and reputation in the market. And as due to time duration limitations, businesses only get to explain the key element of their products, which is where they can capture more audience.
One of the smartest ways to use TikTok is by adopting the strategy to embed TikTok videos on the website. Embedding them on the website provides great help and improves the performance of the website. It can be beneficial in the following ways.
Benefits of Embedding TikTok Videos on Website
TikTok has emerged as an influential social media platform and provides great assistance to businesses in their growth. But by embed TikTok videos on the website, one can extract further benefits from the platform. It benefits in the following ways :
1. Enhances the visuals of the website
In this digital age, websites represent the business, so it is very important to have a good digital presence. And this is where added TikTok videos help the cause. TikTok videos are mostly lively, colorful, and vibrant, so they provide the same vibes to your website.
The vividness and vibrancy of the website often attract people and encourages them to stay on the website, and eventually increases your chance of attaining sales. It creates a good impression, and we all know how important it is to create a good impression on the visitors to attain more sales.
2. Provides useful information to the visitors
As mentioned above, due to the time limitation, businesses upload only useful and needed information in the video, and hence the viewers get to know the selling point of the product. And they get to know how the product can help them.
You can upload a video about your products and embed it on the website so that visitors get to know about your product and make a purchase decision.
3. Increases website engagement
Visitors only stay on the website if the website’s contents are engaging and provide some element to say hooked on it. And how does it help? If a visitor decides to stay on your website for longer, you will have a better chance to attain sales and convert that visitor into your customer. As per TikTok stats, every 100 views generate 12 engagements on average. But TikTok is known for engaging and entertaining content and as mentioned above, due to a low attention span, people can be easily glued to your website. With engaging videos, you can easily spark an interest in their minds and improve the engagement rate.
4. Strengthen TikTok presence
As TikTok promises high engagement on the platform and offers a good audience, you need to have a strong TikTok presence as it helps you get a better reach and increases brand recognition. Hence to grow your TikTok following, you need to promote your TikTok videos on different platforms. Cross-platform marketing is one great way to achieve it. Another amazing way is by embed TikTok videos on the website. And with that, your visitors get a sneak into your TikTok presence, and even if any individual who isn’t aware of your Tiktok handle will get to know about it. And with the option to follow you there, it can increase your TikTok strength.
Another hidden benefit of embedding TikTok video is that, even if a person isn’t active on social media, he still gets to view your content and make his purchasing decisions.
Conclusion
After knowing about some of the amazing benefits of embedding TikTok videos on the website, you must be eager to apply this strategy to your business. You can use Social Media Feeds WordPress Plugin for the website and offer various other features to make this strategy worthy. So, go ahead, use TikTok to great benefit and take your business to new heights.
