Social media is on the verge of disruption and with overgrowing popularity, it’s going to stay here with us in 2021 and beyond. With cutting-edge digitization happening globally, more people are joining social media platforms and it’s opening various opportunities for companies.
Most business owners don’t realize that they can actually boost their website’s search engine performance through social media. Be it Facebook, Instagram, or Twitter — all these platforms bring transforming benefits to your website’s SEO performance.
If you also wonder how social media platforms can help your website thrive online, then we have got you covered. In this article, we will have a look at the top aspects and reasons behind it.
It boosts content performance
The most significant advantage of using social media platforms is that you can amplify your content performance and reach. When you go the extra mile and share the content pieces on multiple social media platforms, it actually boosts the overall visibility and performance of the content.
When you share content, your followers and influencers from the industry actually read it and some of them also share it among their followers. This ripple effect of sharing creates more credibility for your company among various platforms. If you are not sharing content, you are leaving multiple opportunities on the table. Various people believe that the organic reach on social media is pathetic and it’s true to some extent. But they don’t realize that building credibility and followership is a long-term game.
More backlinks
Social media don’t have any direct connection with earning you quality backlinks but indirectly, it’s a goldmine for you to earn loads of backlinks. The logic behind is quite simple — when you share content pieces, people along with influencers will read them. When some of them like the content that you’ve shared, they might consider adding that article’s link on their website.
In this way, there are high chances that you will start earning organic backlinks without outreaching other people. Even if you don’t get many backlinks through social media, it’s pretty much sure that your content will get more likes and re-shares. So, better than avoiding social media platforms, it’s high time to share content and generate backlinks. The more quality backlinks you generate, it will strengthen the website’s SEO.
Social profile ranking
You must have noticed that whenever we search for a company, we also get social media profiles of the company’s founders or top-level management people. It’s the smartest way to rank your profile without spending on ads. The only thing you need to do is stay active on social media and the search engine will display your profiles as search results whenever someone searches for your company.
The majority of people focus on their LinkedIn profiles, but going one step ahead and optimizing your social media profiles brings its own perks. You don’t have to create accounts on all the social media profiles. Pick one or two platforms that you feel are appropriate to your domain and keep publishing content. This small impact can help you rank all your profiles among people who are searching for services or products that you offer.
More traffic to you
Don’t overlook social media profiles when it comes to driving traffic to your website. When you start generating traffic from social media platforms, SEO will also improve gradually. Search engines pay a lot of attention to social signals and it can work in your favor as well.
Whenever you publish new content, even a guest post, don’t forget to share that on social media channels to generate more traction. There is a very likely possibility that your content will start generating referral traffic for your website. You can consider it as bonus traffic that might also bring in targeted leads to your business. Once you build a targeted audience on your social media platforms, the amount of traffic that these platforms can drive is unimaginable.
It builds trust
Trust is a major ranking factor after Google introduced its E-A-T concept. When you start building authority on social media platforms, potential customers start trusting more towards your brand. This process is gradual but it can bring a huge positive impact to your company and future growth.
Higher trust can gain you more significant SEO benefits than any other marketing strategy. So, it’s a smart move to start building more trust through social media platforms. You can also collaborate with social media influencers to build trust much faster and gain benefits for your website’s SEO. Whenever customers need to buy products or opt for services, they search for reviews on social media. That’s why it’s important that you focus on building trust.
Final thoughts
These are the most impactful ways you can improve your website’s SEO through SEO without running ads. Follow these transforming techniques to take an edge in your industry.
