How is Wordle game turned in to board game?
Josh Wardle is a Brooklyn-based software engineer formerly at Reddit. He released the online game in October 2021. The Wordle game got...
Exclusive: A board game version of Wordle game
The new board game “delivers classic Wordle gameplay, but now in an all new way,” the companies revealed in a press release. Wordle is jumping from the P-H-O-N-E to the B-O-A-R-D. Hasbro is partnering with the New York Times that owns the popular online word puzzle. They are collaborating to create “Wordle: The Party game”.
Hasbro approached the New York Times to make a party game after noticing how popular Wordle had become online.
“What sparked our interest was … how much fun people were having posting the results on social media.” Biehl said that in an exclusive interview with CNN Business. “That’s when we knew that there was something special about it.”
“Wordle: The Party Game” is one of Hasbro (HAS)’s fastest launches, Biehl said. Because it took the team less than a year to create it. The new title fits into the company’s pop-culture portfolio of games, including Monopoly editions based on “Bridgerton” and “Stranger Things.” Hasbro (HAS) is paying the Times a licensing fee to use Wordle.
Hasbro’s gaming studio created many versions of the game before landing on the one that’s being released.
“We start with what we’re trying to achieve,” Biehl said. Including being “authentic to the Wordle experience as much as possible because we want to capture what got consumers really interested in the game.”
Additionally, the team aimed to match “the quality of what the the Times is known for,” Biehl said. “It’s been a fun partnership to work with them on this.”
Pre-orders begin Thursday ahead of the game’s October 1 release. It will be sold on Hasbro’s website, Target, Amazon and Walmart at a suggested price of $19.99.
Wordle game: How to play this board game?
“Wordle: The Party Game” maintains the hallmark of Wordle’s game play, which gives players six chances to guess a five-letter word with the assist of some color-coded clues (yellow if the letter is correct but in the wrong place and green if the letter is in the correct spot).
In the board game edition, four different versions are available to play: fast, timed, teams and classic.
The classic version pits players against each other as they try to guess the letters in the word assigned by the “Wordle Host.” Players take turns as the host, and each round ends after six tries — unless the correct word is guessed. The host uses the colored tiles to place over the letters to indicate what’s correct. The timed and fast versions limit the amount of time players have to make their guesses.
Perhaps the most significant difference from the online game is the team version. This has two people playing off a single board versus another team. They also guess the word their opponent has picked.
“We know people love to have game night and have their friends over to play games. They’re social experiences, so it’s a way to share, connect and create memories,” Biehl said.
Scoring is similar to how the online version encourages players to get the word in the fewest amount of guesses. The fewer tries a player needs, the fewer points they score. The player wins is the one who gets the fewesr points.
The board game contains dry-erase boards and markers as well as protective partitions to prevent cheating and green and yellow tiles for hints. Also included is an official word list to use, compiled by the Times.
The creators’ expectation
Although it’s a family game, Biehl said Hasbro expects more. They hope the demographic “leans toward a slightly older audience” mirroring its other word games. For instance, like Scrabble and Boggle. “We know those games are played by a slightly older audience, young adults and adults, but we want to make sure there’s a way in for the younger players because we know many families like to connect over games,” he added.
Wordle game’s development
Josh Wardle is a Brooklyn-based software engineer formerly at Reddit. He released the online game in October 2021. The game got no time to become a cultural phenomenon. The New York Times bought Wordle for “low seven figures” in January 2022. Joining its growing portfolio of online games that also includes the Crossword, the Mini and Spelling Bee.
Transforming Wordle game into board game helps the Times’ significantly. Specially, this action helps with keepng its existing audience. “We are thrilled about the collaboration.” Jonathan Knight, head of games for the Times, told CNN Business.
Purchasing Wordle helped boost the number of digital subscriptions for the newspaper as it aims to diversify its revenue beyond advertising. Subscription revenue from digital products increased 26.3% in the first quarter from a year ago, to $226.8 million. This encompassed more than 40% of overall sales.
“Wordle brought an unprecedented tens of millions of new users to the Times, many of whom stayed to play other games which drove our best quarter ever for net subscriber additions to Games,” said CEO Meredith Kopit Levien in the earnings release from May. She added that the company picked up 387,000 net digital subscribers in the quarter and now has 9.1 million total subscribers.
Wordle remains free to play, but the Times puts its other games behind a paywall following a limited amount of free plays. Knight said the company is focused on expanding Wordle’s presence by adding it to the Times’ main news app and Crossword app.
Where did Wordle come from?
Engineer Josh Wardle originally created Wordle as a gift for his partner. It quickly spread beyond the couple, transforming into an international phenomenon with thousands of players around the world. Wordle’s popularity grew to such heights that some fans even created alternate versions of the daily word puzzle game themselves. These include battle royale Squabble, music identification game Heardle, and variations such as Dordle and Quordle that make you guess multiple words at once.
Wordle eventually grew so big that the New York Times bought it earlier this year, while TikTok creators have live streamed themselves playing it.