Have you been paying attention to Facebook over the past several weeks and seen anything new? If the answer is no, then please have a look and we the top social media marketing agency in India will get back to you right away… Have you witnessed the event that we are discussing? Yes, Facebook experiences adjustments. It’s gotten a little bit of a makeover, if you will.
Let’s face it: for the past 12 to 18 months, Facebook has not exactly had the best reputation.
First, there was the abuse of user data by Cambridge Analytica. Then, there was Facebook’s participation in disseminating hate speech that evoked the genocide in Myanmar. Finally, there were the innumerable examples of fake news and destructive hoaxes.
As it turns out, Facebook has finally stood its ground and declared that enough is enough. They are attempting to persuade people; that they have grown wiser from their experiences in the past and are adopting a more holistic perspective of the duty they bear.
Facebook Undergoes Changes…What Does That Mean For You?
The makeover made the UI much simpler, which resulted in less clutter overall. Users are now able to rapidly move from the account’s news feed to Facebook Watch (the video hub of Facebook), as well as the homepage, groups, and alerts.
Colour Scheme
The signature blue colour design of the corporation has been replaced with a colour pattern that features far more white space. A more straightforward, contemporary, and white-themed design has taken the place of the recognisable blue border that surrounded the menu bar.
Facebook Groups Location
When logged in to Facebook through a desktop computer, every user will soon have a tab labelled “Groups” added to the very top of their site. These tabs will alter on the mobile app depending on what users access the most frequently because there is less space available on the mobile app.
Messenger
“Make Messenger the fastest private communication app on the entire planet,” is the goal that Facebook is striving toward. It will now load material in less than two seconds, which will encourage developers to build new chatbots that are faster and less resource intensive.
Messenger will also be available as a desktop application for both Windows and MacOS, and it will enable businesses to schedule appointments directly through the platform.
Facebook Marketplace
Facebook is also releasing new features through its Marketplace, which serves as its central retail hub. Users will have the ability to directly handle shipping and payments through the social network, as well as make payments on the Marketplace itself.
How Do These Facebook Changes Affect Businesses?
As Facebook goes through its transformation, the community will become its primary focus. This has, in fact, been the case for some time, with Facebook giving priority to its Events, Groups, and Messenger features. You should be prepared to see more of the posts that come from the events and groups that you participate in and are interested in.
Because Facebook’s end goal is to have users stay on the app for longer; the company is modifying the newsfeed to better cater to users’ interests and preferences.
A significant advantage of this is the opportunity to form smaller groups centred on your company and the sector in which you work.
What about Facebook Advertising?
In terms of Facebook Advertising, there will soon be alternatives rolled out to promote in groups; and there is talk about paying your top one fans; so that they talk about your products and services in a more “organic” manner. The epitome of effective influencer marketing.
In addition to the aforementioned, the modifications; that have been carried out by Facebook will entice users who have previously left the app to return to it. Great news! It will also make it possible for advertisers to construct more targeted audiences; which are audiences that are likely to be interested in the products and services that you offer.
Users, advertisers, and business owners will be able to make better use of Facebook products like Marketplace and Messenger; as a result of changes that have been made to the interface to make it easier to navigate and more aesthetically pleasing.
Please don’t hesitate to get in touch with the best facebook ads agency in India if you have any inquiries regarding marketing on Facebook.
Sources:
What You Need to Know About Facebook’s Recent Makeover and How It Will Affect You
As part of the social network’s efforts to demonstrate; that it has evolved and matured in the wake of a series of scandals; Facebook is undergoing the most extensive facelift it has ever experienced. Mark Zuckerberg has not yet made up his mind on the remainder.
