Best Ways to Sell Web Design‘s Importance Your website is one of your brand’s most important online assets, so you need to design it right. Additionally, in order to convert your bottom-of-the-funnel leads, you should nurture them on your website. As a result, you can’t afford any website failures that might cause customers to leave your site.
A well-designed website has numerous additional advantages for your business and audience.
From the perspective of your target audience, we will discuss the significance of good website design in this post.
Your website is a reflection of your brand and everything it stands for. Sign up for a free membership Brand image It helps people form their first impression of a brand because it is typically one of the first things they see.
Colors, fonts, and other elements of your website’s design all contribute to your brand identity. As a result, you must carefully select those components and ensure that they remain consistent across your website.
Take, for instance, the screenshot of Coca-Cola’s homepage.
The homepage of Coca-Cola displays the company’s distinctive red color against a white background.
The following are some of the elements of web design that you should choose carefully and then use frequently.
Color: If you already have a set of brand colors that go well with your logo and other parts of your brand’s identity, you should use those colors on your website too. However, this study can help you comprehend color associations if you are starting from scratch.
For instance, you should use the color blue if you want people to trust your brand. Black can also assist you in creating an image of high-quality products if you want customers to believe in your brand. Similarly, you can choose the colors of your brand based on the associations you want to create with it.
After that, you can choose colors that make people feel or think in particular ways.
Layout As a general rule, keep your layout clean, straightforward, and focused on the most important parts.
Additionally, you should consider the preferences of your audience when determining the number of menu options or drop-down menu elements.
The following is a great illustration of cluttered website design and how it affects usability. The website’s lack of a grid design makes it messy and chaotic, making it difficult to navigate.
The page gains additional structure from its use of a grid format.
Concrete LCDA Fonts and Typography A good rule of thumb when choosing a font is that it should be easy to read and clearly visible on the background color you chose.
They might be more appealing to older people because they are less complicated and easier to read.
In addition, your font should convey the personality of your brand as well as your preference for a youthful or professional appearance.
Here’s an illustration of a brand that does this well by using a unique font to express their own creativity.
Laura Worthington Make your website accessible When designing your website, you should make it accessible to everyone. This means making your website accessible to people with disabilities.
However, this is easier said than done. The majority of agencies and website designers are neither aware of this nor capable of designing an accessible website.
Consequently, whether you build your website yourself or hire a web design company, ensure that it is accessible.
Anyone who visits your website hopes to find the information they need as soon as possible. Additionally, the design of your website should make this process simpler and assist visitors in navigating your site without becoming lost.
People are more likely to engage with your content and take the desired action if your website is easier to use. A good website design should aim to give users the best experience possible, which ultimately leads to sales.
Airbnb, for instance, has a website design that is both engaging and extremely straightforward, with everything accessible from the homepage. On the homepage, you will find a link to either book a stay or learn more about the various experiences and lodgings offered by Airbnb.
Airbnb offers more options to explore as you scroll down the page. You have everything, from the best Airbnb stays to travel recommendations.
Airbnb recommendations make it easy to book a room from the top of the page if you already know where you want to go. You can just browse through and get ideas for your next trip if you’re just looking into your options.
Isn’t that a brilliant tactic? Not only does Airbnb make it simple for people to book stays, but it also encourages them to make travel plans if they are unsure.
And you can do everything from the homepage. A professional website can help you make a good first impression on potential clients. It can also assist you in nurturing leads and increasing conversion rates.
But more importantly, it makes it easy for visitors to access and navigate your website and provides a positive user experience.
Therefore, if you are looking for website designers, conduct thorough background checks to ensure that they can create accessible and user-friendly websites.
You can always conduct a site audit and optimize your existing website to provide a better user experience and increase accessibility.
Every year, the eCommerce industry expands at a rapid rate. However, this does not necessarily imply that your eCommerce business is increasing at the Speed you would like.
A well-designed website is one of the best tools for eCommerce businesses to grow. On the other hand, bad design can kill your company.
PROMOTED Speed up your website’s load time.
Your website is only as strong as your eCommerce business. Visitors will leave before you can make your case if they encounter poor design and painfully slow load speeds.
According to Lundin’s explanation, “if your eCommerce website hosts data-intensive graphics and photos, it takes a significantly longer time to load than a sleek, cleanly designed website with minimal graphics.” This does not imply that you should eliminate graphic elements and photos from your eCommerce website design. Instead, the lesson is to use design elements wisely to get the most out of them and speed up load speeds.
Photo-heavy eCommerce stores abound. Ensure that your photo files are as small as possible while still high-quality. You can create a website that is enjoyable to navigate by adding a few minimal brand-specific graphic elements,” Lundin adds.
Also, when you work with your website designer, tell them that fast load times are significant. Then, test the average user’s load time by location with a free tool like Pingdom.
Selling to current customers is more cost-effective than acquiring new ones. Therefore, concentrate some of your marketing efforts on developing repeat sales from existing customers if you want to expand your eCommerce business rapidly. Remarketing advertisements and email campaigns are excellent methods for interacting with existing clients.
“Users who have previously visited your website are the focus of Google’s remarketing advertisements. Your customers will more likely remember your business if your ads feature eye-catching designs rooted in your visual brand. A valuable offer and a compelling design will attract repeat customers to your website.
Consider using an email campaign to contact previous clients. Email is still an excellent way to get in touch with customers, especially those who are familiar with the Internet, use smartphones, and are comfortable shopping online.
Then, use a well-designed email template to send your message to get more attention, says Lundin.
Make your eCommerce business mobile-friendly.
There has been a shift in how people access the Internet. The number of people using computers to access the Internet has significantly decreased over time, while the number of people using mobile devices to access the Internet has increased considerably. Since November 2016, mobile devices have become the most common method of internet access, especially among younger customers.
An eCommerce website must be mobile-friendly when constructed. Therefore, responsive design is essential for your eCommerce website. Not only do the most responsive websites adjust to various screen sizes, but they are also user-friendly and intuitive. Therefore, Lundin advises hiring a skilled professional designer to assist your eCommerce company in implementing its responsive website design.
