Being first on Google on high traffic keywords is the wish of all website owners who are interested in SEO and natural referencing on Google . The reasons for this are clear: achieving the top rank or top 3 search engine results translates to a significant increase in visits to your site, visibility and sales potential.
With 93% of purchase journeys starting on the internet , not using this channel would be a mistake.
The first organic result in Google search has an average click-through rate of 28.5% .
Unfortunately, high rankings in the SERPs rarely happen by chance. This article therefore aims to give you the tips and tricks to achieve this.
Why is the first page of google so important?
Google is the leading search engine in France with over 90% market share. To understand its dominance, it is interesting to look at the history of Google since its inception and understand what technologies and philosophies have allowed it to stand out from competitors.
The first page of search results (also called SERP) captures the bulk of Internet users. The first 10 positions are the most sought after since they get 94% of all clicks and 90% of Internet users never look beyond the first.
Ranking your site on the second page is like being invisible, so the competition for the first is fierce.
A SERP consists of several elements:
- The top part usually consists of 3 or 4 paid text ads associated with the keyword used to search on Google.
- If he thinks the user is looking for a local business nearby, he will add a section under paid ads called Local Pack.
- When a user formulates a question or specific searches, a site excerpt can also position itself at the top of the list. This extract is called position zero.
- The other results, called natural results, are a selection of content deemed relevant by the algorithms for the query formulated during the Internet user’s search.
Paid ads (Google Ads) get about 25% of all clicks . Compared to organic search results, paid advertising is seen as less trusted by users, but it’s a great opportunity for businesses that can’t rank highly in organic results.
Using SEO and SEA together remains a winning strategy that complements each other to give better results.
Understand how Google works
To succeed in SEO it is essential to understand what he wants. For this, it is important to understand the operation of the search engine as a whole, from indexing to the display of results following the entry of keywords.
Understanding Google requires knowing:
- The crawl process.
- The indexing process.
- The positioning criteria and the operation of the algorithms.
Advantages for a site to be well positioned
Improve your visibility
Obtaining a ranking in Google results on a maximum of requests and this at several stages of the purchase cycle of your potential customers makes it possible to make your company known and to capture targeted traffic corresponding to your sector of activity. The higher your rankings, the more a significant share will come back to you.
Generate leads
There are as many first pages as queries typed by Internet users . Your goal is to get to the best positions for the phrases that your most targeted potential customers formulate. By creating content dedicated to these potential customers, you generate targeted traffic from people who are more likely to convert into potential customers for your business.
Remember that it often takes multiple engagements with a business for someone to become a customer, so interactions with your website are important.
Increase authority in a line of business
It is necessary to regularly create content that meets the needs of its users. It takes time, but the increased traffic and resulting trust are well worth the investment.
Gain someone’s trust
If you regularly appear on the first page , it means that he recognizes you as a reliable source of information. Consumers trust companies they trust.
Build an audience of readers
Getting to the front page requires content creation and is always in tune with its readers. It may be reused and redistributed across various marketing channels including social media, email and paid advertisements.
Your efforts will provide you with more opportunities to connect with your target audience and stay top of mind.
Solutions to make a site appear first
Placing your site 1st on Google can be done in several different ways depending on the objectives and possibilities of each. Each company will have to build its SEO action plan and choose the methods and tips that are best suited to its budget and its short, medium and long term objectives.
A website can obtain good visibility via these means:
- Natural referencing via publications positioned at the top of organic search results
- Local and the Google My Business listing displayed in the local pack.
- Paying and displaying targeted advertisements on specific and remunerative keywords.
- P0 and other rich snippets that provide potential additional visibility.
SEO
It is a method that unfolds over time and requires perseverance and discipline to obtain a positive result. The work deployed when one begins takes months to begin to give its first results. In the long term, it is one of the most profitable marketing methods over time.
Depending on the competition, your ability to create content and your investment in marketing leverage, you can, with time and effort, reach the top position of targeted Google results.
Paid referencing (SEA)
Adwords campaigns can be an excellent tool and a good opportunity to gain rapid visibility on specific keywords.
Getting your site to appear in the first results of organic searches on competitive expressions can take time or sometimes be impossible depending on the resources available.
Google Ads is an advertising program that allows you to position your website on selected keywords in exchange for the payment of a fixed sum at auction for each keyword. Bids are based on your competitors and the maximum amounts that each is willing to exceed for each click.
Over time, in order to increase click-through rates, Google makes paid results less and less visually different from natural results.
Google My business
The creation and optimization of a Google My Business page allows you to set up a local SEO method . If the information from your GMB page is relevant, it has every chance of positioning itself well on local searches and generating you quality visibility on certain searches.
The P0
The placement of your site depends on many criteria and only applies if you have already implemented an SEO strategy. However, by working on your content and making it eligible for featured snippet positioning, you can gain visibility without increasing your ranking.
Indeed, any correctly formatted content, from the moment it is on the first page of results, and more particularly in the first five results, can find itself propelled to first position via optimized extracts.
Thus the P0 can increased exposure to your site while the first places of the results are occupied by sites much more powerful than yours.
Digital marketing agency Lahore, has thus been able to help many companies gain visibility on google. It has also generated recurring sales through proven digital marketing strategies, particularly that of Inbound.
