I think everyone will answer – Yes. And the widely held opinion is that add a lot of the most searched keywords to your website’s Meta Title Tag and you will see your site skyrocket. But it’s very frustrating when that magic turns out to be useless. Remember that meta tags alone won’t do the magic for better search engine rankings. These meta tags will surely help you describe your website to the search engine. But at the same time, they help search engines to prevent inappropriate websites from being indexed. Which may have well-weighted keywords in their meta tags, but have no relation to the content of the page.
Meta tags are blocks that contain information about the content of your web page and are located in the header of your web page. Basically, they are designed to communicate with the search engine. Most meta tags are visible only to the search engine and not to the visitor of your website. However, the Title tag is visible to the search engine as well as the visitor. Mainly, it very aggressively attracts the search engine and the visitor. Most search engines consider this tag to be the primary information about the site. Additionally, when you bookmark a site, the text in this tag will appear in the bookmark list.
In this article, I have tried to focus mainly on ‘Title Meta Tag’ and how a good Title Meta Tag can provide great help in website optimization.
What is the meaning of Meta Title Tag?
Among the three main meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag), the Title Tag is the one that is given the most weight by search engine algorithms. In fact, this tag should be written in such a way that it immediately gives an idea about your website. A perfectly written Title tag can generate fast and noticeable traffic to your site. Text written in this tag appears as clickable text on the search engine results page (SERP), and if it is truly meaningful and says the most about the web page, it will result in more clicks.
This small example better explains the function of the Meta Title tag. Suppose I need to visit San Francisco and I need a road map of the city and go to a bookstore to find the same. There are many books on tourism and travel with different titles, but my attention will be drawn to a title that says something like “The Latest Travel Map of San Francisco” rather than “All About San Francisco“. Perhaps the second book has better information about the topic I’m looking for. But the title of the first one says exactly what I need. So the better title takes precedence over the second one because of the content of its title. That’s exactly what happens with a search engine. It picks the title that best matches the query and places it on the results page as clickable text.
The company name should appear in the header
Well, I would say sure if your company is a really big entity like IBM, Microsoft or Cisco or some well-known brand like Sony, Phillips, etc. Because people might want to search for those companies or brands with their names. But in normal cases, this should not be the case.
Do some good research and find the best keywords and phrases that best describe your website. My suggestion is that the length of the title tag should be between 15 to 20 words to be attractive enough to look interesting to the person who is searching for your business and clicks through.
Some tips for writing good headline tags.
Try to include keywords relevant to the content in the title tag. This would help your site rank better on the search engine results page (SERP) when someone searches for those keywords.
Either do not include your company name in the title tag or add it after a few of the most relevant keywords and phrases in the title tag.
Write different title tags for each web page of your site instead of writing a common title page for the entire site. Make sure each title tag matches the content of the web page where it appears.
Try to keep your title tag short (between 15 and 20 words). Some search engines only allow small title tags and shorten the rest of the longer ones, which can sometimes make your title tag completely meaningless.
I would say that writing a very meaningful, compelling title tag is a really powerful tool for optimizing your website. The headline has a dominant role while search engines decide the topic of the website. When searching for keywords, the Title tag is given a lot of attention by most search engine Optimization algorithms. As I said earlier, because each page on your site is unique, it needs a different Title tag.
Thus, writing a relevant and meaningful title tag is something that can achieve high rankings on search engine results pages (SERPs) and lead to high click-throughs to your site. Meta tag Keywords and Meta Description Tag also need to be taken care of and optimized. Meta Title Tag to secure a place at the top of search engines and convince the search engine that your website content is more relevant. then your competitor.
