It makes no sense to develop an app without a solid monetization strategy, or you risk wasting your time and effort. There are several working models which can be implemented to get real revenue.
However, you need to keep in mind that not all strategies might be suitable in your particular case; e.g. some of them are completely useless for gaming apps, whereas others are specifically developed for those. What is the best choice? Let’s have a look.
How to make money on a mobile application?
In 2022, the best-working strategy for a gaming application is programmatic advertising. To start using it you need to:
- find a reliable service (you can go through the reviews or catalogs);
- register;
- get connected to an SSP (Supply Side Platform);
- set up your account;
- start making money.
The programmatic advertising service is available to you both as the app owner and as an advertiser. You add your product to the service catalog, and the robot automatically suggests it to the publishers for their ads (it can be a short video, a pop-up ad, or another format). The service chooses the right ad platform for a very targeted audience who is interested in the advertised product or service. It means that the ads do not annoy the users of your application. Thus, you can earn money with no other strategy in use, as most of those mean making the users pay, such as:
- paid download;
- paid content;
- freemium;
- paid subscription.
These models do not work well in gaming apps; moreover, the share of those willing to pay for anything in mobile apps (especially for the download) has been going down for the past few years. This is mostly because there is a large number of free games and the competition in this sector is very high. Plus, these strategies are more feasible for the monetization of service apps and not games.
When the advertising starts bringing money
How long does it take to start seeing real profits from advertising? The question is reasonable, as not many are willing to wait months for money. If you start co-operating with a solid programmatic advertising service, the answer is clear – your income will start coming virtually the next day. The more popular your app, the shorter the term, and the amount will be growing. All you need to do is find a reliable platform with a high rating, an understandable interface, and an efficient support team.
