Say what is the best way to generate ROI in the digital platform. It’s definitely SEO. No matter what kind of platform you are running in the digital platform SEO is a must. That’s true for all kinds of sites out there. Including e-commerce sites. But what is it?
Short brief about SEO
SEO stands for Search Engine Optimization. As the name suggests it’s for optimizing your platform for search engines like Google, Bing, Baidu, etc. Cause that’s where most of the ROI comes from. And if you want your site to be ranked top of the search engine result page then you would definitely need it. That’s not all, because of its popularity it has also opened up many opportunities for those who are an expert on it. Not only can you find businesses that are willing to hire you for a salary but you are also able to earn from home online with help of platforms like Upwork, Freelancer, Fiverr, Patreon, Streaming Plug, and many more.
How is SEO beneficial for e-commerce?
By now you should have a basic idea of what’s SEO is and why it’s used for. But despite being so popular and useful you would be amazed to know that many e-commerce platforms ignore it and go for paid advertisements which takes both effort and a steady income stream to continue.
Well, it would be wrong to say that they completely neglected it. They mainly neglected the organic part. But that’s the problem. Cause, unlike the paid way the organic way doesn’t need capital. It needs effort. And it’s not something that won’t last. Cause the traffic brought through organic SEO is highly valued to the search engine. So to open your eyes to it let me tell you about some of those benefits.
Driving brand awareness more effectively
Like I have already seated that the search engine highly values the organic search results and it’s not false. If you look up the volume of links visited between ad links and generic links. You would find that people value generic links more rather than ads. And besides, the higher ranked you are the more the search engine would value you and recommend your search terms suggestion.
Increase in trust with customers
And e-commerce business stands upon the trust between you and your customers. And customers that come through the paid ads might not stay for long whereas the customers gained through the organic way will not only stay but also spread your business as well. Yeah, it’s true. Cause those who found you organically, they would definitely recommend you they find you useful. I am not saying that people through the paid way would do that. But if you were to look at the ratio then you would see that people from the organic method do this the most cause they trust you more.
Results have long term value
This is the most important benefit of them all. Unlike the ranking gained by paid links which would go away as soon as you stop paying. The ranking from organic methods sticks and is long-lasting. And higher you are in the result pages the more customers you attract.
