Using online reviews can help you build credibility with site visitors. You can use existing customers as social proof, create a landing page with reviews from happy customers, or react to online reviews. Read on to discover how to leverage the power of online reviews to build your credibility with site visitors. In this article, we’ll walk through each of these steps. Let’s start with the basics. Positive online reviews are free to use, and they’re a great way to build trust with website visitors.
Building credibility with site visitors
A good website has three levels of credibility – earned, reputed, and surface. Earned credibility is achieved when site visitors have positive experiences. Referrals from other websites and unbiased reviews provide reputed credibility. Surface credibility is achieved when visitors form a subjective opinion of your site. The latter is important for conversion. Building credibility with site visitors through positive online reviews is an effective way to establish your website’s legitimacy. This is true whether you sell stylish men’s shoes or gardening starter kits.
Consumers trust online reviews more than word-of-mouth recommendations. Data on the impact of trust offers insights into what influences the likelihood of a consumer forming an opinion. Positive reviews encourage more dwell time than negative ones. A study by social commerce specialist Revoo shows that consumers are five times more likely to convert if they read a negative review. Similarly, negative reviews are helpful because they give a person an opportunity to see the product or service from a third-party perspective.
Establishing credibility is important for many reasons. Credibility builds trust. By presenting a reputable brand, visitors are likely to trust you and your products. Credibility also influences customer behavior, which will affect the overall perception of your brand. Positive reviews can also impact your business’s reputation. Positive reviews can also boost your bottom line by attracting more customers. You can build credibility by focusing on the following factors.
– Showcase yourself as an authentic brand. People like to see real people running a business. Share your staff photos and their backgrounds with your website visitors. Including staff photos on your website will boost conversions, while hiding them will send the message that you’re untrustworthy. While visuals are important, most sites use stock photos to embellish the website. Poor-quality images will hurt your credibility and conversion rate.
Leveraging existing customers for social proof
One of the best ways to leverage existing customers for positive online reviews is to showcase them on your website. Place them prominently on your home page, and include them in all your content, such as your blog posts and landing pages. Reviews can seal the deal on a product page, for example, or on your company’s pet-supply page. However, make sure to highlight the overall experience of a customer when sharing their feedback.
Customer reviews are an important source of social proof and validation for your business. They also form the basis of your social media strategy. Potential customers actively seek out customer reviews online. In fact, 80% of search queries for “best” increased in the last year. It’s not surprising that more prospective customers are searching for these reviews. To take advantage of this, share positive customer testimonials with potential customers. The more customers you can leverage, the better.
By leveraging the words and feedback of your existing customers, you can increase sales and attract new leads. Your current customers are also a great source of cross-selling and upsell opportunities. It’s essential to collect customer insights from your existing customers so that you can tailor your product or service to fit their needs. Customers will be more likely to stick with you if you offer what they need. That’s a win-win situation.
The most common way to leverage existing customers for positive reviews is to ask them to leave a review on your website. Many companies simply add the review button to their website and hope that satisfied customers will do so. Others will trigger an email after checkout asking for the review, and still, others don’t bother with it. Customer reviews are the most sought-after forms of user-generated content. They can provide new marketing assets for your business, and positive customer reviews can increase your conversion rate.
Creating a landing page with positive online reviews
Including customer testimonials and reviews on your landing page increases the likelihood of conversions and decreases bounce rates. 97% of consumers say that online reviews influence their purchase decisions. You can include your own online testimonials or take them from third-party review websites. Adding specific reviews to your landing page for particular products will boost the credibility of your business. By including a CTA to purchase the product, you’ll be providing social proof that people really like and trust you.
A landing page with testimonials from satisfied customers can double conversion rates. Look for websites that offer testimonials from real customers and industry influencers. Use testimonials to address objections and highlight the benefits of your product. If you find a landing page without testimonials, place these testimonials on another page. Using an alternate landing page as a challenger will allow you to measure the effect of adding testimonials. Test both variants to determine which converts the best.
Another way to boost conversions is to include client logos. A client logo can help you get more visitors by balancing high recall with a low cognitive load. A client logo also conveys credibility and trust. Press logos and media mentions also act as social proof. It shows that others have tried and tested the product. By adding testimonials to your landing page, you’ll see an immediate increase in conversions.
Adding testimonials and reviews is another excellent way to provide social proof. People will trust your product or service if they find positive feedback about it online. Make sure to include the name and photo of the person who left the testimonial. You’ll also create trust among your audience by generating a community of loyal customers. You can use this community on social media or on your website. Once you have built a community of loyal customers, you can begin to focus on converting these people into paying customers.
Reacting to positive online reviews
Reacting to positive online reviews can help you increase your search engine rankings. When you respond to a review, you have an opportunity to slot in relevant keywords. Be careful not to oversell other products, or mention your business name too often – this will come across as unnatural. Instead, reinforce the things that customers liked about their experience with your business. This will give you the opportunity to reinforce positive online reviews, which will ultimately help your business’s social proof.
One example of social proof is the Barbasol advertisement. Customers read the reviews and use these to gain confidence in the product. This builds trust among customers and inspires new consumers to purchase the product. Positive online comments are social proof since they show that previous customers have had positive experiences with the product. The more positive the reviews, the more trust people have in the brand. In addition, the more positive the reviews are online, the more likely a consumer will buy from a company based on this social proof.
While the importance of online reviews cannot be underestimated, they are essential for business success. If you incorporate them into your business, they will help you earn trust and place yourself in front of a customer’s purchase decisions. You can also use them to boost search engine optimization. Positive reviews influence search engine rankings because they give a more reliable picture of a company’s quality. The more reviews you have, the more visibility you’ll have.
Reacting to positive online reviews is a free way to gain trust among consumers. Nine out of ten consumers check reviews online before making a purchase decision. By providing the best service, and keeping promises, you can build your brand’s social proof. By integrating social proof into your marketing, you can help build the trust of potential customers and create loyal fans. The results will be a powerful boost to your business and your bottom line.
Whether you’re selling a product or service, using social proof can have a profound effect on your customers’ buying decisions. Consumers trust trusted brands and are quick to recommend those brands. While it’s a good idea to incorporate social proof into your marketing strategy, it’s important to remember that it’s possible to create fake social proof. If your customers are skeptical, social proof isn’t the only way to gain trust and loyalty.
