There is no need to explain what the info business is to anyone, there are a dime a dozen info business coaches, for every taste and color, pump self-esteem and teach how to make money, everyone has already seen them, everyone knows them very well. And what is an online school, how does it differ from the info business? There is no difference in content, but there are significant differences in form.
Online school is a relatively new direction for the CIS, and like any business in the field of education, it is very profitable. It differs from the information business in the form of execution. In a nutshell, this is just a site where the principal of the school sells courses on a specific topic, there can be as many courses as you like, from one to dozens, but they all must fit the theme of the school.
The main stages of creating an online school:
1) The choice of a niche is the subject of the services offered. This is one of the main pillars of the business, with the right choice of niche, profit is guaranteed. A niche can be narrow – embracing a certain audience, as well as deep – when clients have solved a certain problem with the help of a school.
2) Target audience analysis – a certain group of people who are interested in the product provided. Having correctly identified the target audience, it will be much easier and faster to establish a dialogue with a potential client.
How to choose the target audience:
- Define the tasks that the course will solve
- Describe the habits of customers: what they pay attention to when choosing
Courses built on entrepreneurial hypotheses fail. It is necessary to build on real data.
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3) Determine the form of learning
Here it is worth starting from the topic and the goals and topics set, it is necessary to use all the necessary ways to transfer information, if you try to teach a person to swim using only text instructions, there will be profit in this, it is better to use video materials and so on in everything.
What are the forms of education?
- Distribution of articles – the simplest. At a certain interval, the client receives a selection of articles with the necessary information, tests, and homework assignments that can be attached to them.
- Video tutorials are the most visual form, you can use several sub-formats, voice-over, “talking head”, full-fledged performance, and others. Separately, it is worth noting the possibility of webinars – full-fledged contacts in real-time through video communication.
- E-courses – simply combine several formats and are the most effective format.
4) Learning tools
- a form of payment for payments – you should not use web resources like QIWI, this reduces trust, it is better to use the details of a standard bank.
- a web page with a description of courses and the possibility of recording, the simplest one-pager will do
- Service for mailing letters. For example, MailChimp.
- Webinar platform (if needed)
- The platform for online learning is the most complex and complex part that combines all the others, and therefore the top one.
5) Creating a business model
- selling courses – as the name implies, the created course is simply sold to the client in the form of content or access to it.
- A free course with a paid certificate – again, as it is written, it is done. The client takes the course for free, but the certificate already costs money. But for this form, the course must have a certain prestige so that the certificate has a price.
- selling a subscription for a certain period – something like a trial version, useful at the start.
6) Find a producer
A producer is a person who promotes a product or service. It is necessary for the company, you should not try to do everything yourself at once, let everyone do their own thing.
After completing all the steps, if everything is correct. Then you can get a business that is much more profitable than the information business. And most importantly, less time-consuming, does not need to travel and is not hackneyed by everyone and everyone. Good luck!
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