Who doesn’t know of e-commerce? Anyone who heard of buying or selling online has definitely heard it. E-commerce sites are one kind of digital store that allows visitor to purchase what they like on display in exchange for money. The only difference is that, unlike physical stores where you need to be present in the store. On the e-commerce site as long as you have an active internet connection and a bank account you are good to go. It’s a great source to earn from home online.
The drawback is to this is that unlike physical stores when you are able to check the goods and learn how to use them from the seller directly on the e-commerce site you have to evaluate it depending on the given image and the description.
In other words, the main source of content marketing on an e-commerce site is their product images and the description. So from this, I think you can understand how important product images are to an e-commerce platform?
Imagine you visit an e-commerce site and a product there piqued your interest. But when you were going to check on it and enhance the picture. You find that the picture is blurry and it not clear. Since you aren’t able to check the product physically. The least you would expect is that the product would have a decent image so that can see it visually. At that moment your trust had wavered and the possibility of you buying from here considerably. Now, do you get how important the quality of products images are?
Thus I am going to tell you practices that you should follow when preparing images for your products.
Keep the image quality high
As I have already explained that high-resolution product images are the key to a successful e-commerce website. Since customers aren’t able to touch or feel to verify the product the image is their only source of choosing and identifying it. No matter how high-quality content you have it’s wasted if you have a high-resolution image to go along with it.
Choose product-focused images
Now you are choosing an image it’s best not to choose images that have a lot of content other than the product. Yeah, those might have been meaningful contents at the moment of its intended use but in the case of only representing the product, they are only distractions. So it’s based to ignore such images and choose pictures that only focus on the product and include such distractions.
Prepare multiple angles of a product
Well, when you go to a store look up some item or shirt you pick it up and check it from every angle. But when shopping online you aren’t able to do that. But what you can do is check out images of the same product but from different angles. Though this might not give the same satisfaction it’s better than none.
Choose a background that’s plain and flat
The best images that you can choose are images that have a plain flat background with only the product that way the background won’t clash with the product. For instance, if you have a skype shirt on a white background rather than a blue background the shirt would be highlighted more.
Multiple variants of the same product
We know everyone’s taste is different also many products that come in different colors as well. So it’s best to showcase those color variants on the site as well. Not only will they attract more traffic but also make it easier for customers to choose the type of variant they want.
Conclusion
At the end of the day, e-commerce sites are places where we purchase what we need. And it’s not necessary for it to be products only it can be pre-recorded exclusive streams like music streams, video streams, podcasts, etc., or services like writing, web development or software, and many more. But one thing is for sure its popularity is not diminishing anytime soon. And since images are its main selling point we have to ensure their quality.
