We all know that seo is used to rank up a site high in the search engine. And there are many preparations that are needed in order for your site to be discovered in the search engine. Amond them choosing the right set of keywords is one of the core parts of successful seo. Heck, you can even earn from home online just from knowing how to find efficient keywords for niches.
But what are keywords?
Well, keywords are the words that are typed in the search bar of the search engines to look up information or service that a user is looking for. In seo sites set up their contents and other facilities around these keywords so that whenever someone types and searches for them they can come across their site.
But is it that easy? Certainly not. There are lots of brands and businesses out there that provide the same services as well as the same keywords for their content so that they can be found for those words. So how would search engines decide on which sites to show?
If it were in the past then it would mostly depend on the meta description and a site with lots of keyword spamming. But things are different now. With the advancement of search engine algorithm, there are more than hundreds of factors that are used to decide to rank which site according to which keyword.
Now you are thinking alright it’s just thinking up some words that people would normally choose so what is the big deal? Well, if it were that easy shouldn’t all new sites be ranked high in the search engine? You have to keep in mind some criteria because there are many keywords and won’t be able to be ranked for all of them. So it’s to choose the ones that are worth working on. Let me give you some tips to help you choose.
# Words Relevant To Your Niche And Intent
When choosing a keyword for your site you must keep your niche in mind. But that’s not all because only the niche can’t determine needed words. Like if your site makes streaming tools then you should search for “video streaming tools” not “video streaming services” hosting thus when selecting you must also keep your site intent in mind as well.
# Choose Long Tail Keywords
There are various types of keywords among them the single word keywords are the hardest to rank. So you should target long-tail keywords. Which are more descriptive and easier to rank. For instance, if a new site like streaming plug were to only aim for the “streaming” then it would take them a long time to be ranked for it. On the other hand, if they were to search for “Live streaming in streaming plug ” or “Live streaming websites” then it could get a better ranking.
# Use Search Engine Tools Effectively
There are lots of tools out there that can help you to choose the right word but tools that are available in search engines are in a league of their own. Not only are their suggestions more reliable but also using these tools can help you to register faster. Like when you use the google search console to lookup how are your site is found in the search engine you also have the power to let google know on they should index and what not
